Stick Around Seminar and The Fitness Network
Strategies to keep your gym members motivated and maximise member revenue

Read tips and tricks on how you can implement simple retention processes within your facility. Plenty of diagrams accompany the easy to read text. Summary lists and examples complete this member retention bible.

eBook: Lulu, iTunes, Amazon Kindle, Kobo. 
Amazon are still marking down the hard copy, or you can pay more and have a clear conscience at Lulu.

"Anyone implementing a retention plan or refreshing their current member journey should read this book."
Blogroll

A Time for Review - by Jason Linse via Club Solutions Magazine

Epic Buffalo Prank at Zappos - by Alexander Kjerulf, The Chief Happiness Officer

What are Corporations For? - by Seth Godin


Contact us:

tel :        020 7617 7531
e-mail : info@ggfit.com
web :     www.ggfit.com

November 2015 Newsletter

Remember, remember how to retain your members!
We're sharing a wealth of retention knowledge at the first (FREE) Stick Around Seminar on 10th November, as well as other events... see below.

Our member communications article is the most shared post on The Fitness Network. Read it below for yourself, along with the follow-up posts and this month's gym challenge suggestions. And please share with your colleagues, contacts, and customers using the links on the left and below.
 

Stick Around Seminar

There's just a handful of tickets left for our FREE Stick Around Seminar on 10th November in Bracknell. If you're looking for straight-talking, easy to understand, successful ways to increase your member retention in 2016, then you need to join us at Technogym's UK showroom.
We'll be joined by ProInsight and SWIMTAG who will also be sharing their tips to engage and retain all your members in the New Year. Lunch is sponsored by Technogym, and there will be plenty of opportunities to network and meet your fellow clubs, or your competition.

If Bracknell is too far for you to travel, check out the GGFit events page for more events, including a Digital Workshop at Derby Arena this Wednesday 4th November (also FREE!).
 

The Fitness Network: Make better use of SMS, email & letters

We're not saying it went viral, but we are really proud to say that our article on The Fitness Network last month is their most shared post. We hope this is because it is thought provoking, educational, and of real use to clubs.

Here are the headline quotes:
  • Clubs simply fail to appreciate the payback of retention communications
  • On your 100th birthday, you'd be disappointed if the Queen only sent you an email!
And the concluding tips:
  • Sell the benefits of correct data (to staff and members)
  • SMS is particularly good for ensuring members attend appointments
  • Try to keep members on your website (integrate your forms and surveys)
Read the full article on The Fitness Network or the GGFit Blog.

The Fitness Network is a business insight resource focused on the fitness industry. Check out their other articles, whitepapers, etc here.
 

Keep them coming back for more

Hairdressers do it, dentists do it, and the National Blood Service do it... they send SMS text reminders that your appointment is due. It's more important that customers show up for appointments, and keep coming back for more.
Read the full article here.
 

Do you like a Challenge?

November's monthly challenge suggestion is a team running competition. Click here to read all the details on the GGFit blog, or look back through the challenge archives for the year here.

If you would like advice or help to set up challenges and improve retention at your club, please contact us.
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