guy kawasaki on enchanting brands
What do great brands do? Guy Kawasaki would suggest -- and I would agree -- that great brands are enchanting brands -- they fill people with great delight. Great brands change people's hearts, minds, and actions -- including inspiring them to buy something, but it's usually about more than that. It's pretty clear that great customer experiences and great brands employ the advice in Guy's book, Enchantment.
Read on
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my new book is available now!
My new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, is now available exclusively on Amazon as an e-book for only $2.99 (not available as a hardcover book).
Get your copy today and then help spread the word by writing a review, or access a free sample chapter here.
retailers can’t rely on holiday-season gimmicks like they used to
This holiday shopping season, the keys to winning for retailers will not be having the “toy of the season,” free shipping, or huge Black Friday sales. Retailers will win this holiday season by creating advantages in other ways, among them: brand strength, distribution, service, and customer experience.
Read my latest Harvard Business Review column here to learn more
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