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The Product Newsletter

November 12, 2015

 

Product Reads


STARTUPS  - The Startup Playbook

Sam Altman's Illustrated Startup Playbook: To have a successful startup, you need: a great idea (including a great market), a great team, a great product, and great execution.

 

DEFINING PM  - The Past and Future of Product Management

Matt LeMay on the role of product management and the future of product management based on his experience, observation, and (numerous) mistakes.

 

ADVERTISING  - The Misunderstood, Underestimated, and Neglected Genius of Advertising

Advertising is the closest thing to a keystone trait in business. If advertising is done incredibly well, not much else matters.

 

GROWTH, PART 1  - Growth Hacking is Bullshit

Step 1: Build a product. Step 2: Release a product. Step 3: Growth Hack your way to success. It all smells too strongly of a “get rich quick” scheme.

 

GROWTH, PART 2  - How Segment Models Growth for Two-Sided Marketplaces

Andy Jiang on a data framework for understanding the growth dynamics of a two-sided marketplace.

 

GROWTH, PART 3  - This Is How You Design Your Mobile App for Maximum Growth

Kamo Asatryan provides the formulas he relies on to help mobile apps optimize their entire user funnel and the counterintuitive lessons and mistakes he’s learned on the job.

 

USER EXPERIENCE  - User Experience Design — Best sources to learn UX

A collection of sites, courses, UX degrees, and books for anyone interested in learning more about UX design.

 

ORGANIZATIONAL FOCUS  - Developing Organizational Focus

You might have a clearly defined mission, vision, and values; your goals and objectives could be crystal clear, but how do you get your team to consistently focus on them?

 

 

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