Retail Technology & Ecommerce Reading List

This week's Reading List celebrates what it looks like when you build an experience around your brand. Retailers are redefining experience and turning it into something people want. 

Enjoy.

-Kyle

@gokylekelly

Retail Technology & Ecommerce Reading List Startup Digest is curated by:

Kyle Kelly - Vice President of Business Development at Ritani

Contact Kyle Kelly at kyle.kelly@startupdigestmail.com

Former EBay Exec Looks To Build Nest-Like Experience For Retailers

Ryan Mac - Forbes

Laser focused on helping the customer do what they came to the store to do: find and experience products.

The Future of Airbnb’s Shopper Experience Journey

PSFK Labs - PSFK Labs

The studio developed a digitally smart, community-driven approach that supports Airbnb customers throughout their vacation experience—from researching a trip to automatically booking their cab home.

Big Box 2015

L2 - L2

The recent muted outlook and decelerating online sales announced by major retailers exemplifies an increasingly difficult retail landscape - foot traffic continues to decline and Amazon is relentless in taking share. In this environment, there will be two types of winners in Big Box Retail - those that invested in digital early and often, and those operating in categories that, for now, are mostly immune to the shift to digital. The 2015 Digital IQ Index®: Big Box benchmarks the digital performance of 61 Big Box Retail brands operating in the U.S.

For Brands Like Toms, It’s All About the Experience

STEVEN KURUTZ - New York Times

The Toms Outposts (there are now seven, with plans for more) are part of a reimagining of the fashion retail experience that has been taking place. 

What Is Disruptive Innovation?

Clayton M. Christensen, Michael E. Raynor, Rory McDonald - HBR

Most every innovation—disruptive or not—begins life as a small-scale experiment. This process can take time. For example, more than 50 years after the first discount department store was opened, mainstream retail companies still operate their traditional department-store formats.

Navigating Retail’s Last Mile

Tim Laseter, Matt Egol, and Scott Bauer - strategy + business

To serve online shoppers effectively, companies need to make complex trade-offs among speed, variety, and convenience. Retailers approach the last mile making more nuanced trade-offs among speed, variety, and convenience.

Oak Labs, With $4.1M In Seed, Launches A Smart Fitting Room Mirror

Jordan Crook - TechCrunch

Though the world of fashion is trying desperately to catch up to the digital age, retail is still fundamentally unchanged.

How Millennials’ Expectations Will Change eCommerce

Erwan Paccard - Data Informed

We call the trends we are seeing “Coming Back to the Digital Future” because we can see the future of retail by looking at what mobile shoppers ages 18 to 34 are asking for now.

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