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B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996.
With experience in verticals from cars to cookies, she's served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGraw-Hill, Mrs. Fields Cookies and American Greetings. Co-founder of the pet lover’s site and blog Pawfun. If you'd like to work with BL, email her at bl@whatsnextonline.com.
David Erickson is a veteran marketing strategist with 18 years experience in advertising, public relations and online marketing. David is VP of Online Marketing at Karwoski & Courage, a Minneapolis PR firm.
His expertise has benefited such brands as Ingersoll Rand, 3M, WCCO TV, Mall of America, Punch Pizza, No Name Steaks, OptumHealth Performance, West Central, New York Times best-selling author MaryJanice Davidson and race car legend Mario Andretti. If you'd like to work with David, email him at d.erickson@creativepr.com.
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These are the stories we wanted to talk about on the show this week but didn't have time to discuss: