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A Quiz to Accelerate Innovation.
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Welcome to F-Stop*

Faulkner Strategic Consulting's monthly eNewsletter

It's December already! It won't exactly be business as usual this month, whether it's the end of the fiscal year (or not), a limited timeframe for consumer research, or just taking extra time off for the holidays. Follow the simple flowchart below for a fun way to assess your "December Research Mindset" and then check out the corresponding recommendations and resources below.

Recommendations & Resources by Type

Blue: Consider hiring a consultant to do a Landscape Assessment or Insight Audit (things that don’t require fielding primary research).

Purple: Check out this Guide to Free Market Research; search/secondary research or internal feedback might be helpful.

Gold: Spend time designing a quality learning plan for 2016.

Navy: Check out quick online tools like GutCheck or SurveyMonkey (just be out of field by 12/18!). 

Orange: Have fun! Enjoy these sites that have nothing whatsoever to do with work:
 
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Thanks for reading this month's issue of F-Stop. Previous issues of F-Stop are available for download here. Feedback is always welcome and please feel free to share via social media buttons above or forward to friends and colleagues! 

Sarah Faulkner
Principal, Faulkner Strategic Consulting

 

Faulkner Strategic Consulting is dedicated to innovation that grows brands, driven by deep consumer and market insights.  

*Why F-Stop? In photography, F-Stop is a measure of lens speed which controls the brightness, or illuminance, of the scene. These concepts are central to innovation as well. The goal of F-Stop is to provide resources, information, and inspiration to illuminate and accelerate innovation.
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