Teen Entrepreneur Lights Up Downingtown

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Noelle Wiggins, a 16 year old Chester County native, is already the owner of her own company, Jiluminary, an eco-conscious artificial lighting company based in Downingtown.

After taking over the reins of the company on October 1st this year, she then sold 2,800 units of this innovative lighting product in just the first month.

Noelle Wiggins
Noelle Wiggins

Wiggins, a Drexel University sophomore, took over ownership from Dave Stewart, 55, after he decided that selling the LED lighting bucket was taking up too much of his time.

He also realized that the type of marketing to make this kind of product successful was a bit out of his wheelhouse, as it really required someone with a natural understanding of social media marketing.

Stewart founded the company in 1995 after he got the mold for the product from a New England company that was going out of business.

However, since he also has his own sales agency as well as holding an executive director position with a building materials manufacturer, he decided to transfer the company to Wiggins at no cost, soon after he met her through her father.

It weighs about 500 pounds,” commented Stewart. “I, quite frankly, got tired of moving it around so I said I’m either going to get rid of it or see what I can do with it.”

In return for her good fortune in being gifted the company, Wiggins is looking at including a charitable component to the business such as dropping the retail price to $24 for nonprofit buyers allowing them to make a $12 income for their organization when reselling at the normal retail price of $36.

She is also working on expanding the range of colors available for the luminaries especially for nonprofits, so that they can link the product to a particular cause.

“I want to do business that empowers people,” she said. “My goal in my business is to help other people achieve their goals because that has been what so many other people have done in my life.”

Her aim is to sell 30,000 luminaries a month in the future, but for now, she is fine-tuning her business before she makes a sales pitch to some of the nation’s largest retailers in early spring of next year.

“The majority of those companies tend to buy in March for those Christmas products,” she said, “so that will be game time for me.”

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