Update from Denise Lee Yohn.
12/01/15

12/01/15

Dear friends and colleagues,

2016 promises to be an exciting year for brands!  Between the continuing economic recovery, maturing start-ups, and established companies under pressure, there are plenty of brands to watch in 2016.  Check out my new post, a brand-builder's almanac for the coming year.

Also in this brief:  my new ChangeThis Manifesto, It's the Experience, Stupid!, and other original content posted in support of the launch of my new book, Extraordinary Experiences.

brands to watch in 2016

Which brands will break new ground, fall from grace, or overcome obstacles in 2016? Here's my list of brands to watch in 2016.  Since I couldn't narrow the list to a handful as I've done in past years, I decided to expand the list to 26, one for each letter of the alphabet. 

View the list.

it's the experience, stupid!

Over 18 years ago, Joe Pine and James Gilmore declared "Welcome to the Experience Economy" and described a new state in the progression of economic value creation in which the emerging competitive battleground laid in staging experiences.  Today it's still about the experience.  Pine and  Gilmore were right.  Experience will "render irrelevant those who relegate themselves to the diminishing world of goods and services"-- and in fact, is already doing it.

Read my manifesto.

extraordinary experiences

Thanks to everyone who has supported the launch of my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do!  Sales have been good, reviews even better, and a lot of related content has been posted -- here are a few gems:

 If you haven't checked out  Extraordinary Experiences yet, you can learn more here and purchase your copy here  (available exclusively as an e-book on Amazon for only $2.99.).

#WGBD

Have you checked out the What Great Brands Do collage?  Add your pictures by using #WGBD on Twitter or Pinterest!



 

What is Denise Doing?
 

Prepping to speak at the Knowledge@Wharton event with Professor Peter Fader about "Brand-Building in a Customer-Centric World"

 


 

Providing perspectives to journalists on developments in business, like this radio interview on NPR Marketplace, "When Big Companies Act Local"

 


 

Wrapping up the year with a grateful heart (and tired body) for all the terrific experiences, connections, and opportunities in 2015!  

 



Wishing you a blessed holiday season!
 


 
 

About Denise

denise lee yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and Nautica have called on Denise, an established speaker, author, and consulting partner.
For more information, visit www.deniseleeyohn.com
denise lee yohn, inc.
917-446-9325 | @deniseleeyohn
mail@deniseleeyohn.com | www.deniseleeyohn.com