Turkey Day is just a few hours away now, and the team at Malley Design has much to be thankful for this year. To kick off the parade of thankfulness, here are some details and pics all about one project from 2015 we're especially proud of ...



BCU New Member Kit brochure and campaign enhance member engagement

Aiming to enhance the BCU new member engagement process, the credit union in greater Chicagoland—which also serves the employees of several large corporations—asked us to develop a striking print piece that would appeal to 18-30 year olds. By combining high quality photography, new icons, simple design and creative print methods, we were able to “compliment and expand on the BCU brand landscape” and deliver real results.







Building on design elements from the New Member Kit, we were asked to develop and code a campaign of printed letters and emails sent to new members in the days after they join the credit union.

We’ve also filmed, edited and created custom animations for several BCU videos, including a member testimonial video for Target Credit Union. Click on the image below to view ...



“Malley did a wonderful job executing on our new member onboarding strategy by designing digital and print collateral aimed at validating the members’ decision to join the Credit Union, as well as deepen engagement," said Jill Sammons, BCU Director of Communications & Brand Strategy. "The qualitative results we’ve collected so far are impressive! Members view it as a professional and comprehensive piece that truly captures the essence of our brand.”
 

We've been hard at work on our own website redesign to show off this project, and many more that haven't hit our online portfolio yet. Look for the site to launch next month.

We hope you have a great Thanksgiving!

If you haven't already, follow us on Facebook and Twitter for more updates from the Malley Design squad.