This week's focus is on quality content. After years of cost cutting, downsizing staff and news generification, the New Yorker Magazine reveals that since they put up their new paywall after a "summer of free," their subscriptions spiked upwards dramatically. Not that this is surprising, people will always pay for quality: shoes, clothes, pizza, whatever; what is a surprise is it took the media industry so long to value what reporters produce. Piano published a white paper on quality content last year, if anyone would like to read it, please send me an email.

An old Piano maxim at play here: quality content sells. We’ve been preaching this to our clients since we started the company in 2011 and the New Yorker simply illustrates our point, attracting more and more audience with their excellent website and outstanding reporting. Do you suppose the New Yorker has a problem with people using ad blocking software on their site?

Doctor examines the Boston Globe’s decision to increase their all-access pricing to $1 a day and asks if this move marks the foundation of a sustainable revenue model for regional newspapers. The pricing reflects, according to the Globe, the value of content (quality content again slips into the equation) rather than cheapening content due to low-cost delivery.

Britain’s biggest mobile operator is taking a serious look at introducing technology that would allow their smartphone users to to block online advertising at a network level. EE’s CEO thinks that it’s not about ad blocking but rather starting a debate around customer choice and control.

The German publishing giant continues its war against companies that build ad blocking software. This time they have sued “Blockr,” one of several apps that block advertisements on iOS9.

Meanwhile, TrueX founder Joe Marchese would like everyone to install ad blockers in order to force the media industry to rethink its position on the digital advertising experience. He doesn’t mention though, the primary reason people use ad blockers is to stop being tracked. I also think Axel Springer would take exception to Marchese asking everyone to block advertising on their sites.

The last part in this four-part series on digital advertising and ad blocking. This piece focuses on native advertising, those who create it, those who are selling it and those who are using it.

As the New York Times figured out years ago, despite Facebook, Twitter, Instagram and other assorted social media accounts, the best way to engage your users is still by using the “cockroach of the Internet."

Belmaaza talks about how he spent the evening after learning of the attacks in Paris and how various French and international media outlets covered the story.