Coffee For The Win

Last Monday, we used MailChimp Pro's Multivariate Testing feature to send our annual report to our customers. Then we asked all of you on our agency list which version you thought would get the most clicks. You can see the results of your votes here.

But which version actually won?

Coffee, as it turns out! And by a wide margin!  ☕

And why coffee? Bradley Gula, our resident MailChimp Pro/coffee expert, has some thoughts:

"I think most people can relate to coffee. They know it, they drink it—they like it! Maybe someone's never used an emoji or played a game of softball, but, at some point in their life, they've probably enjoyed a hot cup of joe."