new rules of customer engagement in 2016
The start of a new year provides an excellent opportunity to reconsider old ways and adopt new practices. With that in mind, I'd like to suggest to marketers three new rules of customer engagement in 2016:
- Use a personal appeal, not a generic message.
- Invite people into a relationship, instead of interrupting what they're trying to do.
- Make customers the hero -- respect them, don't shame them.
Read more
|
give me your input
Please answer this one-question survey so I can be sure I'm sharing the kind of insights and information you're interested in.
great brands create extraordinary experiences
What do Mitch Joel, Mark Di Somma, Adam Toporek, Jeannie Walters, Mike Wittenstein, and yours truly have to say about customer experience and brand-building?
Check out this slideshare of quotes culled from a series of interviews I had with business thought-leaders for my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do.
|
|
|
|
|
|