Press & Storytelling Reading List
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December 11, 2015
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Press and Storytelling Resources for Startups.
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Let us bend your ear and your brain
 Check out Ritika Puri’s article on startups.co, where she writes about how contextual commerce will create more payment opportunities in the future. And you might also want to listen to Braintree’s own Harper Reed discuss the future of commerce in his talk, Code.Ship.Repeat, which was given as part of our Braintree_Talks series. You’ll hang on to every last word.
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Melanie Deziel
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Contently
A study by Kentico Software found that 74 percent of the general public trusts content from companies that educate them on a topic, but when those same companies include a product-focused message in their content, credibility drops by 29 percent.
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Julie Lellis
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PR News
If you don’t have access to a professional editor, then you will have to buckle down and take on the task yourself. But don’t despair. It’s rewarding to have a good editor, but it’s even more empowering to become your own.
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Aylan Kurdi
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Columbia Journalism Review
It's been a standout year for journalism—and a disappointing one. CJR discussed the most important media stories and trends of 2015, good and bad.
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George Saunders
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The Atlantic
For the award-winning writer George Saunders, the process of crafting a good story means not condescending to your reader. It means creating sentences that clue them into something unnoticed about the character, and allowing them to figure it out. “A bad story is one where you know what the story is and you're sure of it," he says in this short film, George Saunders: On Story. For Saunders, storytelling is a stand-in for day-to-day life—and the same considerations you take when approaching how to tell a story mirror the freedom to self-determined identity that you give your loved ones.
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