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Small Business Reading List
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December 18, 2015
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Happy holidays! We’ve put together a retail-focused roundup for all of you businesses in the middle of the last-minute, gift-buying rush. Whether your business is focused online or on in-store sales, we have a few pointers that might prove handy.
We start with two articles for eCommerce businesses. The first is for sites prepping for the holiday rush, while the second addresses brick-and-mortar stores that would like to grow their online sales. From there, we venture into an article on detecting counterfeit money – watch out, because those detector pens don’t always work. After that, Kerry Crocco at Franchise Solutions explores the topic of multi-unit franchising. We finish with an article on the other side of sales: Why every business needs a seamless return process.
Have a Happy Holidays. Due to Christmas and New Year’s, the Startup Digest will be on pause the next two weeks. We’ll return January 8th with a new set of articles to kick off 2016.
Articles compiled by Michael Heiligenstein.
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Opportunity Is Knocking
 Braintree recently teamed up with Vision Mobile, the world's largest developer survey, to look into untapped opportunities for mobile developers and the Internet of Things. They found that the upside of e-commerce is even bigger than you might think. Read more about the findings here.
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Nicole Dean
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Trellis Blog
The holidays are here! Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in. If not, now’s the time to start decking the halls! Sometimes you need more than a brief overview to get everything organized. That’s why this checklist is everything you need. Ready to get started.
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Tracey Wallace
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Bigcommerce Blog
Meet Tommy Ekstrand, a self-service UX developer and designer at Bigcommerce. Here is exactly how Tommy went to work to get his dad’s site up and running, and generating revenue while they slept. I’ve asked Tommy to be as detailed as possible, not forgoing any step in the process, no matter how small. Thanks to the below strategy, his dad’s company, US Paint Supply, has grown their online revenue by 2400% in less than two years.
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Jason Rueger
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Fit Small Business
According to the most recent Secret Service data, there is nearly $9 million in counterfeit bills circulating in the US. With the rise of digital printing, it is getting easier and easier to produce counterfeit bills that will fool the average cashier or business owner – not to mention most consumers. If you and your employees are not educated, your business could lose hundreds or thousands in profit by accepting counterfeit bills.
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Kerry Crocco
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Franchise Solutions Blog
While driving down the road, have you noticed there are more of the same franchises popping up in surrounding areas? Perhaps you’ve seen three Dunkin Donuts within a 10-mile radius. These are likely to be owned by a multi-unit franchisee. A multi-unit franchise involves a franchise agreement which provides a franchisee with the rights to develop more than a single unit.
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Brandon Rael, Andrew Billings, Simon Piesse
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Retail Customer Experience
Retail product returns (or reverse logistics), while at the surface appear to be a minor part of the customer experience, are in all actuality a crucial component of the overall relationship between the consumer and retailer. In the not so distant past, returns were perceived as a "bad thing," however, the process needs to be at the top of the priority list for retailers to improve the long term relationship with their customers.
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