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January Newsletter

Top 5 Point of Sale Trends to Watch in 2016

What are the biggest point of sale policy changes and debates we're going to see in the coming year? Here are are our predictions:
1.  Tobacco 21 continues to gain momentum and spread across the country
2.  The Rise of Vape Shops & Vaping
3.  Expanding use of STARS to conduct store audits 
4.  Healthy Stores – Tobacco + Alcohol + Food + Marijuana +…
5.  Battle over Flavors

New Resource:  Point of Sale Playbook 
 
The Point of Sale Playbook from ChangeLab Solutions outlines policy options for regulating how and where tobacco products are marketed and sold, providing strategies for addressing the “four Ps” of tobacco marketing (place, price, product, and promotion). It also provides policy options, examples of their implementation at the local level, and foundational steps for creating a regulatory framework to support POS work.  It can also be used in conjunction with ChangeLab Solutions’ Tobacco Retailer Licensing Playbook, which describes the steps necessary for developing, implementing, and enforcing a comprehensive tobacco retailer licensing policy.
Want to learn more about how to use these tools? There's a webinar for that! On January 13th, the CDC's Office on Smoking and Health hosted a webinar "The Point of Sale Playbook: Addressing the Four Ps of Tobacco Marketing in Stores." View the slides and a recording of the webinar here.

Did you know? CounterTobacco.org has a searchable archive of the CDC's Office on Smoking and Health's point of sale webinar series on our site here (password: retailer density). There you'll find a recording of the webinar on using the Tobacco Retailer Licensing Playbook, too!

More News, Research, and Resources 
 
CounterTobacco.org's latest "News and Research Roundup," a monthly summary of the latest POS research, reports, and policy news is out.  Highlights:
 
News in the Battle of Flavor

St. Paul, Minnesota follows its twin city Minneapolis in restricting flavored tobacco products and flavored e-cigarettes to specialty tobacco shops only (and raises the minimum price for cigars!) Read more. 
Tobacco 21 News 
New Reports
Infographic from the CDC's Vital Signs report 
New Research 

Point-of-sale tobacco promotion and youth smoking: a meta-analysisTobacco Control
  • Youth more frequently exposed to tobacco promotion are 1.6 times as likely to have tried smoking and are 1.3 times as likely to be susceptible for future smoking compared to youth less frequently exposed to tobacco promotion. This indicates that bans on tobacco promotion would be effective in reducing smoking initiation and rates among youth. Learn more about policies to restrict tobacco advertising and promotion.
Regulating Tobacco Product Advertising and Promotions in the Retail Environment: A Roadmap for States and LocalitiesJournal of Law, Medicine & Ethics

What’s in Store: A Vision for Healthier Retail Environments through Better CollaborationAmerican Journal of Law & Medicine
 
Story from the Field: SmokeFree Oregon Store Assessment Report 
Wondering what to do with your data from store assessments? The Oregon  Health Authority and Smoke Free Oregon put together a great visual and report entitled "What's for Sale in Your Neighborhood? How Big Tobacco is Targeting Oregon Kids" using data from their statewide store assessments. 
 
New in our Media Galleries
The latest and greatest from the CounterTobacco.org media gallery: this photo taken in Elmira, NY.

Large flavored e-liquid display at the check-out counter, right new to blow-pops candy.
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