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Big vs. Small Data: The devil is in the details
by
David Mahbub
In the past years we have been hearing about BIG data and the use of it, everybody is talking about it, but do we really know what BIG data means? If you search the web you will find dozens of definitions running around but most of them lead into something like this: “Big data usually includes data sets with sizes beyond the ability of commonly used software tools
to capture, curate, manage, and process data within a tolerable elapsed time.
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As consumers we are ALL experts, we know a lot about brands and if we don’t we just ask our smart phones or our friends because we don´t want brands to tell us what to do but WE want to tell brands how we want it, so brands need to be very specific and smart about how they communicate with us, consumers are in control and brands need to become more relevant.
So as a Brand how do you understand us is we (consumers) are so different? Well the clue is in the small details and traces we all leave behind and we can collect form the market, we call it Small Data. But Small data and is not about the size of it of it but in how deep we get with it.
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FINANCIAL TIMES
Mexico: Oil crash will not derail deep-water auction
January 21, 2016
Under the so-called Round One, Mexico has already auctioned shallow-water exploration and development blocks and onshore fields, with mixed results. The two outstanding auctions are for deep water and unconventionals, including shale.
For the complete article click here.
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The 18 million young people out of school and work across Latin America could play a vital role in driving the region’s economic growth and reducing crime, inequality and migration, a new report claims.
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FORBES
Energy: Four things on Mexico's to do list this year
January 22, 2016
Mexico wants to maintain its momentum after many great changes – and some disappointments – seen in 2015. Here’s what needs to happen for 2016 to be a successful year in its upstream sector:
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THE ECONOMIST
The oil conundrum
January 23, 2016
After the Paris summit on climate change in December some pundits reckon that the latest oil crisis reflects a structural change in oil consumption because of environmental concerns—what some call “peak demandâ€.
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FINANCIAL TIMES
Global core inflation nears post-millennium high
January 23, 2015
Everybody knows the world is battling against extremely low inflation, with central banks in the US, UK, eurozone and Japan having spent trillions of dollars on quantitative easing in an attempt to fend off the spectre of deflation.
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BUSINESS INSIDER
The periodic table of commodity returns
January 24, 2016
Deflating commodity prices also compounded with a strengthening dollar to hit currency markets hard, allowing Bitcoin to become the best performing currency of 2015 by far.
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WALL STREET JOURNAL
Mexico's Carstens sees 'Major Correction' in Peso
January 24, 2015
Mexico has been unfairly lumped together by investors with other emerging economies, leaving its currency severely undervalued and on course for an upward correction, Agustin Carstens, Mexico’s central bank chief, said in an interview with The Wall Street Journal.
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THE WORLD POST
Chihuahua, a Mexican Desert City with a few 'Street Art' Blooms
January 13, 2016
"Chihuahua is like one big ranch," says a local reporter who guides you around this desert city known for beef, cheese, sotol, cowboy boots ... and a growing middle class, thanks to the hundred plus multinational maquiladoras operating here with a focus on aerospace, medical equipment and automobile manufacturing.
To read complete article please click here
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