Digital News, Information, Tips, and Musings From Your Friendly Search Caffeinators
How Many Calls Does Your Website Generate?
How about that pricey magazine ad you were talked into? Do you know what search terms are driving the most calls? Thanks to our new call tracking system that we’ve implemented for several of our clients, we’re not only able to track calls from your website, we can also track offline calls as well. Everything from radio and TV spots to your new brochure. Even that fancy full page magazine ad. (READ MORE)
How Do I Get My Videos to Rank Well If They Don’t Have Cats in Them?
If you’re not going to put a cute animal in your video there are still ways to improve your organic search rankings. It’s going to be a bit harder, however, because you need to make your video compelling - something people want to share. You also need to be clear on the purpose of the video - is it pure branding? Do you want users to do some action? You need to be clear about this ... (READ MORE)
What’s That Picture Doing In My Text Ad?
Pictures can be great in ads - if they are the right ones. If they just suddenly appear in your text ad, however, it can be a little disconcerting. And if it’s a weird picture, it can be down right frustrating. What’s going on? Google is experimenting ... (READ MORE)
