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WINTER 2016 MARKETING AREA NEWSLETTER
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LETTER FROM THE CHAIR
Dear Colleagues,
I hope your semester is going well! This issue of our newsletter presents exciting news about the marketing area at Fordham University. Recently, three of our colleagues were invited to participate in the 1st Academic-Practitioner Research with Impact Workshop on “Customer Experience Management (CEM) and Big Data”in Manchester, UK. They joined academics from various disciplines to start interdisciplinary research projects in collaboration with practitioners from various companies on the opportunities and challenges for marketing managers pertaining to big data. You can read more under the Hot Topics section. We also launched a new initiative called “Train the Professor” which aims to bring our faculty together with industry professionals and to start an ongoing conversation.
Our faculty actively published in peer-reviewed journals on topics such as consumer commitment, using advertising for consumer wellbeing, and enhancing creativity in organizations, among others that you can view in our Research section. We continued to update our curriculum, most recently by offering a new course on entertainment marketing, which focuses on cutting edge opportunities and issues for this industry. You can read about this course in the Teaching section.
Please accept this e-newsletter as an open invitation to share your ideas or suggestions for possible collaborations and joint projects with our area and/or individual faculty members. I am pleased to announce that the marketing faculty bio handbook is now available.
Best Regards,
Sertan Kabadayi, PhD
Associate Professor of Marketing
Area Chair, Marketing
www.fordham.edu/marketing-area
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TEACHING
Entertainment is an integral part of our lives and is a growing field of interest. Professor Albert Greco introduced a new undergraduate course, Entertainment Marketing, that is anticipated to be popular with students.
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HOT TOPICS
Members of the Fordham marketing area faculty were invited to join the first Academic-Practitioner Research with Impact Workshop, held this January 2016 in Manchester, England.
In December 2015, George Thacker, CMO at Nestle Infant Nutrition/Gerber Life Insurance, spoke at our Train the Professor series and shared his reflections on decades of experience working in various marketing positions.
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DISTINGUISHED SPEAKER SERIES
The marketing area welcomed two distinguished speakers in fall 2015: Villanova's Dr. Ronald Paul Hill and Dr. A. "Parsu" Parasuraman, from the University of Miami, both presented informative, pertinent and well-regarded research.
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UPCOMING EVENTS
Coming in May, a select group of marketing researchers will gather around The Moral Table to discuss the role of morality in the marketplace. Yuliya Komarova (Fordham University) and Gergana Nenkov (Boston University) are co-chairs of the conference, set for May 20th, 2016 at Fordham University's Lincoln Center campus in New York City.
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CONGRATULATIONS
Professor Lerzan Aksoy & Assistant Professor Alexander Buoye have won the Outstanding Paper of the Year Award by the Journal of Service Management. Perceptions are relative: an examination of the relationship between relative satisfaction metrics and share of wallet. (Vol.26 Issue 1.) By: Timothy Keiningham, Bruce Cooil, Edward Malthouse, Alexander Buoye, Lerzan Aksoy, Arne De Keyser and Bart Lariviere.
Professor Albert Greco's book Economics of Publishing has been chosen as an Outstanding Academic Title (OAT) by CHOICE Magazine for 2015 (published by the American Library Association). This is an honor bestowed to less than 3% of the submissions received by CHOICE over the course of the year.
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Master of Science in Marketing Intelligence (MSMI)
Fordham's MS in Marketing Intelligence provides students with:
• Comprehensive skills in marketing analytics
• Detailed knowledge of qualitative methods for revealing customer insights
• Ability to make data-driven marketing decisions using various quantitative methods
• Career-development workshops and applied projects
"100% of Fordham's U.S. MSMI graduates land jobs within 90 days of graduation."
Dr. Peter Johnson, Program Director
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MARKETING AREA FACULTY: Rose Hill | Lincoln Center | Westchester
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