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To truly display love for your clients, step away from the sale and focus on customer service. February brings thoughts of love and Valentine's Day and with it, I began thinking of ways to show customers the love in your business. Here are a few ways that may help you!
1) Treat 'em right.
Interact with your customers on a one-to-one basis whether it's a mass email (call 'em by name), a phone call or a personal meeting.
2) Don't come on too strong.
A third of consumers say they experience rude customer service at least once a month, and 58% of them tell their friends. Take a step back and think how you like to be treated when there is a problem with another company -- then behave accordingly to your customers who complain.
3) Listen to your customers.
Your customers have opinions -- some good, some bad -- so it's important to find out! The method is up to you -- but consider surveys, phone calls, letters, etc.
4) Communicate!
Let your customers know when thing change -- employees, prices, locations, policies, services, etc.
5) Do what you say you will.
Failing to follow up on promises leads to customer mistrust! Always fulfill promises!
6) Always say "Thank you."
Express gratitude for business, for complaining phone calls, (That's right -- be grateful that your customer pointed out a mistake or problem.) referrals -- or just simply for being your customer. Admire specific customers by posting information about how they use your business on your social media pages. Send thank you notes often!
What are you doing to show love to YOUR customers?
Let me know!