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Around the Industry: Trends & Forecasts |
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With the Pizza Expo right around the corner, March 8-10 in Las Vegas, here are some of the industry trends and statistics for 2016.
The past few years have brought all kinds of changes. Everywhere you look, the industry is taking on a new personality. Pizza and pizzerias are definitely … hip.
- Fast Casual is coming on strong. New pizzerias are being designed to deliver high quality individualized pizzas to the customer in the time it takes to walk down the line, specify your toppings, order a drink, maybe a cookie … and pay for it.
- Mobile Pizzerias whether they’re driven or dragged, these are becoming the rage for both “weekend pizzaiolos” looking to build a new business, and for those established “brick & mortar” operators looking to expand their reach, increase their revenue and build their brand.
- Regional Styles New Haven, St. Louis, Detroit, Chicago, Philadelphia, California and of course, New York-style pizzas are FINALLY being offered through out the country! Pizza does not just have to be pizza. Specializing in one or more styles of pie is setting pizzerias apart from their immediate competitors.
- Coal & Wood-fired Artisan Pizzerias are far more popular and easier to find than they were even a couple of years ago. Pizza Today’s Hot 100 Independent pizzerias in the country reflect this growing trend. These pizzerias offer a new dining experience as well as a new taste and appearance to pizza.
- Online Ordering is rapidly growing in popularity. New apps and custom websites are being developed and offered to the industry every month. Right now, 50% of Domino’s business is e-commerce generated.
Gluten Free Menus are definitely here to stay! While most pizzerias refer to their menu as “Gluten Friendly” this grass roots trend is posing both challenges and opportunities for today’s pizzerias … and is showing no signs of slowing down in the near future.
Top 3 Pizzeria Chains
- Pizza Hut, Domino’s Pizza, Papa John’s
- Control an estimated 30,317 units worldwide
- Control an estimated 16,132 units within the U.S.A.
- Total U.S. Sales: $12.6 billion
U.S. Sales/Unit: $781,000 per year
Source: Pizza Today |
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