Behavioral Insights #21: presentation at DDTT, 6 degrees of separation & many A/B testing tips

Behavioral Insights.

Your weekly dose of customer behavior data, insights and inspiration to kickstart your week.

Hi <<First Name>>, last week I wasn't able to send out a new edition of this newsletter, I was felled by the flu, unfortunately. Luckily I was able to present at Digital Data Tips Tuesday. You can find my presentation on Slideshare.

News & opinions

Six degrees of separation? Facebook finds a smaller number (Facebook's research)
Do you optimize for conversion or user experience? Do not focus solely on short term business results

Analytics & optimization

How to do SEO succesfully? Pinterest is building an SEO experiment framework to really measure the impact of changes.
Good hypothesis setting: we must hold ourselves accountable to decisions made before we see the data
Get colleagues involved: 6 steps to source test ideas from all corners of your organization
Sometimes A/B testing results don't make sense: 4 surprising sources of A/B test pollution
And when the results are in: how to communicate A/B test results to stakeholders?

Data

Whatsapp: 1 billion monthly active users, 42 billion messages sent daily, 1.6 billion photos shared daily
Gmail: 1 billion active users
75% of Dutch women bought clothes online in 2015, according to Telecompaper Consumer Panel research

I would like to finish with this great quote:

"If we have data, let’s look at data. If all we have are opinions, let’s go with mine." - Jim Barksdale, the former CEO of Netscape