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Startup Digest

Press & Storytelling

February 26, 2016

Press and Storytelling Resources for Startups.

Press & Storytelling Startup Digest is curated by:
Claire Topalian

Claire Topalian - Public Relations and Communications Strategist

Contact Claire Topalian at claire.topalian@startupdigestmail.com

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Why PR pros should not be organizations’ crisis spokesmen

Sandy Lish - PR Daily

When hoping to convey accountability, transparency and trust, having an outside PR pro as a spokesman usually doesn’t do a whole lot to convey those messages.

3 Lessons From the Best Instagram Storytellers

Ian James Wright - PR News

How to stand out and inspire followers on Instagram.

3 Press Release Templates to Power Your PR and Content Marketing

Danielle Capriato

While the basic bones of all releases should remain the same, each press release’s purpose will present key differences in the way it should be formatted.

Complex PR – it’s all about visualisation

James Tout

Bombard your audience with too many digits and you may find you lose them – and that includes the journalists you’re trying to pitch your idea to. So how can you help your reader get their head around the data quickly and find the nub of the story? It often comes down to visualization. 

Relationships are the core of PR

David Flynn - PR Moment

Unless we foster relationships, our job will be more difficult, the divide between media and PROs will continue to grow, and long-standing clients will be a thing of the past. 

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