2016 Color Forecast

Sherwin-Williams anticipates the optimistic spirit that was evident in 2015 will continue to drive trends in the world of color. The four palettes selected for the company’s 2016 color forecast highlight this positive outlook.

“We’re seeing people embrace advancing technology, while also returning to the quality, personal connections and handmade craftsmanship from years past,” said Jackie Jordan, director of color marketing, Sherwin-Williams. “This year, we forecasted colors that provide a range of inspiration for homeowners to create spaces that surround them with the things that ignite their passions and make them feel happy and healthy.”

Pura Vida

Inspired by natural elements, such as stone, alabaster and sand, as well as natural fibers, such as cotton and jute, the colors of Pura Vida promote overall wellness and the creation of spaces in which to unplug, unwind and relax. It includes honed and sheer tones, marble hues, warm grays, khaki tones and blushed neutrals.

“We are awakening from the recession, hungry for new orderliness, ready to feed the spirit, make memories and savor the moment,” said Jordan.

Mas Amor Por Favor

This palette is driven by in-person social engagements as people rediscover the pleasures of intimate gatherings, garden parties, and personalized outdoor weddings. The palette connects across generations with dashing greens, cheeky pinks and a flower power that is as crisply modern as it is soulfully vintage.

“The palette is largely inspired by the More Love Please social campaign that began in Sao Palo, which encourages people to increase the world’s happiness by doing good and living a life more physically connected to the people around us,” said Jordan.

Nouveau Narrative

This palette celebrates the return of skilled labor, and an appreciation for quality craftsmanship and small-batch production. It is made for passionate people who appreciate craft, design, and authenticity.

“The colors of Nouveau Narrative reflect the rugged determination of the American spirit with olive, denim, dusky wools and brass,” said Jordan. “The new industrial evolution may be small production, but it is built to last. Authentic 20th century machinery is being dusted off and reconditioned as North American manufacturing re-emerges in new form.”

Trajectory

The fast-paced world of technology keeps society living in a constant state of wonder as increasingly powerful computers and extreme materials combine to make fantasy a reality. The palette is filled with icy blues, shimmering pewter and sophisticated plums, showcased in stunning gloss finishes.

“As the boundaries between art, science and commerce continue to blur, Trajectory is driven by new technologies and space-age materials that create endless possibilities for the future,” said Jordan.

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