Case study: Using mobile phones to collect survey data
Summary
The increase in the penetration rates of mobile phones along with the increase in the percentage of mobile-phone-only households is influencing survey companies to include mobile phone numbers in supplement to the traditional fixed phone surveys, or even change to mobile phone surveys. The research by Paula Vicente shows that mobile phones-based research poses a set of methodological issues that are distinct from those associated with fixed phone surveys, and this impacts the way market survey companies work.
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