We’re all Mad in March

By Maureen Burum, Media Coordinator

It’s March and you know what that means…

Yes, that sport between football and baseball. This is the time of year when we sacrifice productivity at work, time with our family and good common sense all in the name of winning the office pool. But the office pool isn’t the only part of March Madness that has grown. When March rolls around, every game becomes a ratings slam dunk. Find out how that affects your media.

Opposites Attract: Traditional and Digital Media Work Together

By Alison Keim, Interactive Media Buyer

They say opposites attract: peanut butter and jelly, Romeo and Juliet, traditional and digital marketing.

The differences between traditional and digital marketing are simple: one focuses on media such as print, television, radio, while the other focuses on the Web. The goals of the two however, are very similar. Digital and traditional marketing are used with the goal of attracting customers, building awareness of your brand and creating conversions. Together, they can create powerful and successful results. Here are three reasons to start now.

Download

Traditional & Digital Media Glossary

■ In 2016, 1 in every 5 dollars devoted to digital is projected to go to banners and other digital display ads. (eMarketer)

■ 55% of Millenials and Gen X'ers multitask with their laptops and TV consumption, and 24% multitask with their phones and TV consumption.  (Yahoo!)

■ In 2015, digital ad spends grew 17.2%, reaching $160 million. (Search Engine Journal

Amperage Update

Highlights

Iowa Donor Network

Iowa Donor Network is a nonprofit organization that operates as the primary contact for organ, tissue and eye donation services for the state of Iowa. When Iowa Donor Network made a goal to increase the number of eligible organ donors in its registry, they turned to Amperage Marketing.

Amperage developed radio, billboards and online banner ads to educate prospective donors on the importance of organ donation. In addition, the Amperage video production crew captured the emotional stories of several organ recipients and donor families.

Scratch Cupcakery

Scratch Cupcakery began in Cedar Falls Iowa in 2010 with a small downtown store that quickly became too small to handle the crowds of customers. Since then, Scratch has moved its Cedar Falls headquarters to a larger space in Cedar Falls and opened Waterloo, Coralville and Des Moines locations.

Amperage developed print, TV and radio creative and placed this media in each market where a Scratch Cupcakery store is located to keep them top of mind and increase the number of new customers. Three specific campaigns were developed: Branding, Weddings and Celebrations.