Virgin and Kanye - avoiding brand damage.
Anyone else been following the Virgin/Kanye spat? In short, someone on the Virgin Australia Twitter account told Kanye West to EAD (sorry) in response to one of his OTT tweets. Even better, turns out it was Virgin's agency, Carat. Oops. While there wasn't much brand damage (turns out about 90% of people on Twitter agreed with them), here are some practical tips from George Photios on Mumbrella on ways to manage risk around inappropriate social media posts from brand accounts.
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