Ben Finklea of Volacci explains all the ins and outs of configuring Drupal and its various modules in order to maximize your site's Search Engine Optimization.
In our newest Lullabot Learning Series video, Ben begins by orienting you to the SEO landscape so that you understand the big picture. He then dives right in and covers things like:
- Key Drupal advantages for SEO
- Essential components of the Drupal SEO Checklist module
- Basic analytic metrics & webmaster tools
- Researching the best keywords to focus on for your SEO campaign
- Essential Drupal modules for managing page titles, automatic URLs, meta tags, URL redirects, sitemaps and local business optimizations
- Configuration of built-in Drupal settings for header tags, content silos, menu system, robots.txt and Apache rewrite rules
- Measuring site compliance & performance
- SEO campaigns for maximizing conversion rates
If you want to dramatically improve your site's SEO or learn how to do that for others you need to watch this video! Drupal SEO is nearly 5 hours long and is jam-packed with easy to follow, hands-on training that will make you into a Drupal SEO guru.