A saner, more regenerative marketing strategy...

Here are my best posts of the past month:

Why I'm removing most of my LinkedIn connections -- For 7 years I taught that "more connections is better" on LinkedIn. I've been undergoing a big shift of perspective on this, to a saner strategy of true connection...

Be serving, rather than selling. A shift of mindset makes all the difference in your enjoyment of marketing!

My Book Summary of "Content, Inc." by Joe Pulizzi -- A proven plan for building an ideal audience through consistent, generous content, then monetizing when the time is right.

Why internet marketing "Trip Wires" are unethical -- You've probably experienced it: you buy something online, then you get emails to buy more, and more. This widespread teaching and practice has a dark heart. There is a better way.

"It's not that I'm so smart. It's that I stay with problems longer." -- An encouragement from Albert Einstein for all of us.

As always, you can access the full content by clicking any of the links above. I look forward to hearing how you benefit from these pieces!

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Until the next email, may you approach your marketing with truer love for your audience.

~ George Kao

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