Learn how to turn products and plans into revenue. Connect with peers and experts who can help you execute with confidence. Grow your career!
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Knowledge partners discuss the why, how and what of Product Marketing
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The 10 Commandments of Product Marketing
The 10 commandments are built around the constituencies we as product marketers serve: sales, product management and business, press and analysts, competitors, partners and most importantly, customers. Learn what they are.
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Are you a modern Product Marketer?
Product Marketing is undergoing a massive sea of change as the functional role adapts to changing internal and external conditions. Here are the five key traits of a best in class product marketer who thrives and succeeds in the midst of all the change.
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Thought leaders share their perspective on all things Product Marketing
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Robert Rose - Chief Strategy Officer, Content Marketing Institute
Joe Pulizzi and Robert authored the "owner's manual" on content marketing: Managing Content Marketing. Robert shares his perspective on the importance of Content Marketing for Product Marketers.
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Mitch Joel - President, Mirum
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Point of View from the marketing experts
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Jeff Gladwish, Vice President, Marketing & Corporate Development, DATA Communications Management
Why does your marketing budget seem to run dry at the end of the year? Chances are you’re looking at the wrong things.
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