Video Marketing...The Future Looks Bright!

I've been reading some studies and articles that talk about how video is part of effective marketing strategies. Bottom line, video has a positive effect on marketing results. Budgets appear to be inching up for video production because it gets the job done. This is good news for those of us who create video content! I found one study particularly enlightening, as well as easy to read and absorb - Ascend2 and Vidyard's study: Video Marketing Strategy: Benchmarks for Success. 

Successful video marketing targets customer education and brand awareness. The study also says that the top 3 most effective types of videos are:

• customer testimonials
• demonstration videos
• and explainer or tutorial videos

And now - a picture of one of my cats...