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7 Sleepless Shopping Nights huge success!
25.000 people visited our shopping nights platform last week. We’ve more than doubled the visiting rate compared with last year. About 70 webshops participated. On Facebook we’ve reached 730.431 people ( 1,6 mio impressions) – on radio: xxxx. These are just some results of the effort that was put in to attract as many people as possible. But also some participating webshops created special campaigns and will win the #7SSN16 award of PostNl for most original campaign. More numbers, awards and feedback on the SafeShops café of June 9th.
So, thank you all for participating, sharing and supporting the #7SSN16
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5 Social Commerce tips to get more ‘relevant’ webshop visitors
More visitors to your website is more sales, right? Wrong! Visitors of your website should match your target audience, otherwise they will quit your website very quickly and your conversion rate will go down. As often, quality is better than quantity and you should aim for more ‘relevant’ visitors meaning people who visit your website because they are really interested in your products or services. Read more
Kel Wouters - So Baggy
Twitter: @kelwouters
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EU will make cross-border trade more simple with VAT action plan
What did women want most in the first quarter of 2016? Europe's leading fashion aggregator knows exactly which fashion items were most popular among women, what women were searching for and ultimately what they would like to see in their wardrobe. At Stylight, they therefore decided to take a closer look at the data of the past quarter and created an interactive info-graphic with trends and most popular fashion items and brands. Read the full article
Ed Hensen - E-commerce in Holland
Twitter: @edhensen
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What women want: fashion trends and online shopping
What did women want the most in the first quarter of 2016? Europe's leading fashion aggregator knows exactly what fashion items were most popular among women, what they were searching for and ultimately would want to have in their wardrobe. At Stylight, they therefore decided to take a closer look at their data of the past quarter and created an interactive infographic with trends and most popular fashion items and brands. Read more
Stylight
Twitter: @Stylight
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How does your client collect a parcel from a parcel locker?
When your customer places an online order, he can now receive it in a parcel locker instead of having it delivered at home. bpost has 150 parcel lockers across Belgium at prime locations such as railway stations, shopping malls and car parks. These lockers are unmanned, available 24/7 and are simple to use. Your customers can also use them to return online orders. Finally, instead of deposing your parcels at a post office or post point, you can send them to your customers via one of the parcel lockers.
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Don’t make these blunders on social media!
You use social media quite often to attract customers to your site. A survey by the trade journal Checklist Webwinkel reads however, that online retailers on social media make many mistakes.
Learn here and download the free white paper: “10 blunders die U niet wilt maken”.
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- To marketplace or not to marketplace. by @2greet for @KBC_BE - Tweet
- Belgen bespaarden vorig jaar 103 miljoen door kortingsbonnen #7SNN16 #onlineshopping - Tweet
- EU proposes to broaden the guarantee-period for online goods, what logistics risks should worry eShop Managers - Tweet
- Our director Greet Dekocker sharing her e-commerce expertise for KBC Bank Post
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New SafeShops Members and Re-certifications
 #Welkom #Bienvenue #Welcome #Bienvenidos
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Lillefant, Design Originals, WTG, Streekmarkt, Ezaura, Duverger Home, Olivos Belgium, Lusanna and Leapp are working hard to get the SafeShops label. We wish them all the best and hope to see them shine in our gallery next month.
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- Start to e-commerce. Handvaten om een web-to-print project succesvol op te zetten. Sessie 2 May 12th - Info and Registration
- SafeShops Café May 17th - Info and Registration
- Logistics Training May 24th - Info and Registration
- e-commerce VIP Bus May 31st - Just Webshops
- eTrade Summit 2016 Sep 27th - More info
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Oriol Peremiquel
SafeShops Communication and Marketing Department
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