Welcome to Rev Up Readership — your guide to Catching Your Readers
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April 2016 // Crack open the nut graph
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Put your story into a nutshell in the nut graph
If I came to your house and told you to grab your things and follow me, how far would you go? To the front door? The driveway? Would you hop in my car without further explanation?
No matter how dazzling your feature lead, at some point, readers want to know where we're going with this story.
And that's the job of the nut graph. The nut graph is where you reveal your destination and convince your readers to come along for the ride.
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Seven steps for nailing the nut graph
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Grab attention in the lead, explain the story in the nut
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Write a nut graph that doesn't slow the story's flow
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It's the necklace's thread, the picture's frame
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New and Noteworthy
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Quite possibly, says Jalopnik of Toyota's piece
I always grin when I get an email from Toyota's editorial guru Nan Banks. That's because she always sends me something fun to read. Looks like I'm not the only one.
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Write a CEO message like Bobby Axelrod's
Mothers and fathers staying by the door with baseball bats and kitchen knives, bellies full of fear of the invading hordes … Bobby Axelrod rallies his employees. Does your CEO?
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Find brand stories on social media forums
The story of a man who learns his wife is pregnant from a doctor is nothing new. But a man who learns from the Internet that his wife is pregnant before she knows about it ...
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Find out with a cool new tool from MIT
Which photo is hot … and which not? Now you can take the guesswork out of choosing images for your blog posts and other content marketing pieces with MIT's LaMem.
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Churchill calls for shorter communications
Do your executives add words to every communication they review? Not so Winston Churchill. He called for shorter pieces to save staff time and energy.
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Learn to Catch Your Readers in Atlanta
Learn to Think Like a Reader, Tear Down the Inverted Pyramid, Lift Ideas Off the Screen and more. Rev Up Readership members save $100 with coupon code RURAT100
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Learn to Cut Through the Clutter in Chicago
Learn to reach readers in a world of illiteracy at our tight-writing Master Class on May 11-12 in Chicago. Rev Up Readership members save $100 with coupon code RURCH100
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Updates
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Quotes on readers wanting less: "Say what you have to say and the first time you come to a sentence with a grammatical ending — sit down." — Winston Churchill, two-time Prime Minister of the United Kingdom |
Resources on photos: Learn more about taking, finding and displaying photographs |
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© 2016 Ann Wylie • All rights reserved • Thank you for subscribing to Rev Up Readership.
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