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TCC specialises in social research and behaviour change. This is your guide to what we’ve been reading. Here’s what’s coming up this week:


Hello and welcome to the TCC Weekly – the Friday bulletin for people who know their Morris Dancing from their Maurice Glasman.
 
This week we have the seven reasons why relationships fail. There are the tragic photos from George Galloway’s faltering campaign, and we swap our white coats for England shirts by putting St George’s Day in the Values Lab.
 
And of course, there’s Charlie’s Attic, the part of the weekly where we take you around the maypole and back. This week it includes Chinese golf and the latest on Boaty McBoatface.
 
David Evans
Director
 
If you see a link you think would fit into the Weekly then just email it to us and we’ll accredit you for the good spot and give you a free TCC exclamation mark to say thanks. Meanwhile, if you’re interested to see the mad, marvellous and missable articles featured in recent weeks then just click here for the full back catalogue of TCC Weeklies.
  • If you’re reading this sentence and already forgotten what the subject line of this Weekly was, you may want to consider the latest in experimental psychology: drawing things means you’re twice as likely to remember what was said. On the topic of brainpower, researchers explore the connection between group-based childcare and cognitive development (£), and across the pond audacious child psychologists tackle head on that question PC Brits may never dare ask: can there really be a connection between gender and mathematical ability?
  • Moving on hastily to less controversial territory: is your glass half full or half empty? Research this week suggests that even if you’re in the former group, you’re still likely to attend more to the negative when it comes to relationships, offering seven reasons relationships end. While we’re on the subject of relationship breakers/makers, click here to find out why social media may help you rebuild your relationship, and here to find out why the opposite may also be true.
  • Also this week:
  • 10 ways to ramp up donations made through your website
The Values Lab is based on the Values Modes segmentation tool – created by Cultural Dynamics and used by TCC – which divides the population into ethics-driven Pioneers, aspirational Prospectors, and threat-wary Settlers. Take the test here to see which you are.
The novelty calendar that adorns the Values Lab’s heavily reinforced walls informs us that it’s St George’s Day this weekend. To celebrate England’s favourite dragon slayer, we looked at national pride through Values-tinted glasses. Which group lives for Queen and Country?

As you might expect, tradition-attuned Settlers are very likely (25%) to be proud of their British-ness, while Pioneers are less bothered (14%) about British history and national pride. Prospectors, interestingly, are divided down the middle – 16% of socially liberal Prospectors (bottom left) fit the statement above, but 22% of socially conservative Prospectors (top left) do so, reaching almost Settler levels of patriotism.
 
Also this week:

And last but not least, Charlie’s Attic, the undiscerning all-English zone, where we’re as happy quoting Shakespeare as we are throwing plastic chairs when England go out:

Please click through onto our website for more details on what we do; the TCC website,  and if you would like to take our values test too!  Click here 
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