Probiotics and Prebiotics: The Newest Cosmetic “It-Wordsâ€
If you are bored of hearing the words “natural and organic†or "preservative-freeâ€, here comes a brand new catch phrase courtesy of the marketing departments of skin care companies: Probiotic. This word is borrowed from medicine, in which live bacteria are used for the gastro-intestinal (GI) system to accelerate recovery from antibiotics and other general problems. The skincare industry has no problem using a word that doesn't apply in any way to skin care to sell you their old products as something brand new.
An Interesting Dilemma
Probiotics in medicine involve the delivery of live bacteria that may help change the bacterial flora of your GI system. However, bacteria are not allowed in skin care. They would lead to changes in the product that would vary depending on different environmental conditions. This is why we must use preservatives. The law demands testing for bacteria and allows for only a few innocuous (harmless) bacteria and NO disease-causing bacteria. How does the industry plan on getting away with selling bacteria filled skin care products? It doesn't. At most, the industry can add dead bacteria or extracts that are free from bacteria. But, with a bit of chutzpah, they call these “probiotics" and "prebiotics", which does not apply in any way.
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