MMR Research Summer Newsletter

What's New | Summer 2016

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FOCUS GROUPS STILL RELEVANT – EXCEPT WHEN THEY’RE NOT

Clients have begun to wonder if traditional focus groups are too “old school” especially for millennials and in light of the new research methods being developed. At MMR, we believe that the nature of inquiry hasn’t changed with the advent of new tools. In fact, perhaps we can demand even MORE out of focus groups....Read more

IN PERSON CONCEPT TESTING: QUANT + QUAL SAMPLE OPTIMIZATION

Remote online quantitative concept testing has long been a staple of marketing research. Certain products, however, require sensory interaction to be properly tested, which requires a central testing location. Read how starting in person testing with quantitative can provide an advantage…Read More

MOBILE QUAL: ENABLING IN-THE-MOMENT EVALUATION

A trending research industry development is leveraging the pervasiveness of smartphones to connect with consumers in the moment. MMR recently helped a manufacturer of home improvements products by using these self-administered surveys...Read more

REWARDS PROGRAMS MYTHS AND TRUTHS

Rewards programs are very popular with industries ranging from retail and hospitality/dining to banking and travel. MMR has conducted numerous studies for clients’ programs, leading us to some generalized learnings that are relevant for anyone developing or refining a rewards program...Read more

NEWS & EVENTS

Steven Wyatt joins the MMR team as Director, Research Operations. A seasoned professional, his experience in research management and operations augments MMR’s already remarkable strengths and competencies. “We are excited to add Steven to our team,” said Bill Denk, Managing Partner. “Operations serves as the backbone of our client projects – we count on flawless execution in that area to enable our team of specialists to deliver solutions to MMR clients with confidence and speed."

MMR attended IIeX North America 2016 in Atlanta, and as a bonus, we were pleased to meet the incoming UGA MMR Class of 2017 who worked the Conference. Read our takeaways from the always informative and inspiring presentations.

[VIDEO] NEW “OLD” MATH APPLIED TO KEY DRIVERS ANALYSIS

Watch MMR’s perspective on why SVR should be your preferred approach whenever possible for Drivers/Importance Analyses.

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