Dear <<First Name>> <<Last Name>>,

Today’s your lucky day: Here’s your second Calvendo newsletter for July (yes, we’re spoiling you) with the following topics:

• First Calvendo UK Gold Edition

• #BeautifulBritain: Submit local and regional calendars

• Calendar updates for 2017 completed

Enjoy reading & best wishes from
Your CALVENDO Team

              

First Calvendo UK Gold Edition
 
Our ardent Facebook followers will already have seen it and here’s the news for everyone else now: We’ve selected our first Calvendo UK Gold Edition. This accolade has already been handed out for a couple of years in Calvendo’s home country Germany and we thought it’s now time for a UK version as well. From now on, we’ll be selecting calendars that particularly catch our eye once each year, considering criteria such as layout, image quality, composition of images and originality.
 
Our 2016 ‘golden boys and girls’ were selected from thousands of calendars released on the UK Calvendo platform and to see the Gold Edition’s 30-odd calendars, please click here for a full line-up. If you’re not averse to a bit of bling-bling on your calendar covers, give it a go – just create and publish a calendar on Calvendo this year and maybe your work will be part of our 2017 Gold Edition then!
 
              

#BeautifulBritain: Apply your local point of view
 
Do you remember? A few weeks back, we told you about the popularity of local and regional content and called upon you to create calendars that feature the UK’s villages, towns, cities and localities. Here’s a reminder now not to forget about #BeautifulBritain (yes, we thought there are not enough hashtags in this world, so here’s another one!) and show us the country from North to South and West to East.
 

• While certain regions, such as Cornwall or Scotland, are already very well covered in our calendar programme, there are certain parts completely missing: You can check all our calendar content in our product gallery simply by using the search function to find out what’s missing and what’s already there.
  Or

• Take a look at this list of UK cities with more than 50,000 inhabitants. None of them have a ‘calendar presence’ in our product gallery. Or if they have, it’s no more than one or two calendars. Maybe you’d like to fill the gaps?

 
If you’re in need of inspiration how to approach your #BeautifulBritain calendar, consider the following:
 
Buyers expect a local/regional calendar to feature everything that’s typical about ‘their hood’. Even if you think at first that there’s nothing beautiful or worthy to be presented in a calendar, think again: Major sights and world-famous attractions as you’d find them in Paris, London or Rome are not necessary! For the people who live in any given place, it’s their home and therefore of importance. Capture anything that might strike a chord or trigger memories, such as

• Churches/churchyards, town halls, monuments, memorials, market squares, high streets, bridges, fountains, castles/castle ruins, towers, zoos, lakes, mills, harbours, skylines, etc

• Historical as well as modern buildings and facades

• Stately homes, parks & gardens

• Typical events, such as (historic) festivals, parades, sports events, markets (crafts, food, etc), country shows

In the end, you know your region best – show us your corner of #BeautifulBritain!

              

And remember the advantages of this type of calendar: You cater for a niche, so you have a ready-made, dedicated audience that you can promote to directly via local channels, such as your local newspaper (send them a press release!), online forums, local events, your local social circle, your FB page and other social sites. Read more on local calendar making on our blog, plus: feel free to try our new design templates when creating your calendar!

P.S.: Even a big city like London (and yes, we’ve got enough general London calendars already!), provides material for local calendars that can fill gaps in our product gallery: From Tooting in the South to Hampstead in the North, Chiswick in the West to Walthamstow in the East – there are lots of villages in London that don’t have their own calendar yet. The Mayor of London (who happens to be from Tooting) seems to share our ‘get local’ approach and has just started an initiative with the London tourist board to encourage visitors to explore the city’s hidden gems and many different neighbourhoods away from the tourist traps which we (obviously) quite like. So, should you be a London dweller, living in one of the many villages that this huge city is made up of, take your camera and honour your hood with a #BeautifulBritain calendar!

              

Short news: Calendar update for 2017 completed

All calendars with flexible calendar grids have now been updated and show 2017 dates. Each of your updated calendars has also been assigned a new ISBN.
Please note that you might not yet see your 2017 calendars on retail platforms since calendars are seasonal products and it takes some time for Amazon & Co to process the huge amount of data that they have to deal with now. It is also not in Calvendo’s control to influence or speed up this process but down to each retailer. Therefore, please be patient if your 2017 calendar is either not listed yet or missing images or other bits and bits of information on retail sites.
 

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