This Month's Bourbon Zeppelin Feature Article
The Whisk(e)y Time Capsule

by Hasse Berg
Try imagining how your life will be 20 years down the road. Do you think any major event will come along, changing your life around completely, or, will you still be in the same place as you are right now? Will you be the same person? What about the world as we know it... is that going to change? Because it is, without any doubt, spinning really fast at the moment. Just take a look at the previous 20 years!
A lot of changes have also been made in the whisk(e)y world, over the last 20 years and a lot of things are going to change in the future; some for better and some for the worse.
Last but not least, what kind of man or woman are your kids growing up to be? And how are they going to remember you? Let me put it another way; how do you remember your parents? Certainly not the same way, as they remember themselves.
All these questions and thoughts are probably the same kind of reflections that lead some people into burying time capsules; filling them with family photos, books and music, things that matter to them and speak on their behalf. So when their children grow old, they can remember their parents and they can show the future that they were here; walking this earth, living their everyday life, no matter how ordinary that was and seemed at the time.
I tell my boys every single day that I love them, but that's just words and words tend to be forgotten and someday I'm not around to tell them anymore. At some point, they will be moving out of our house and who knows where they will settle down. Another city? Another country? Or, and I'm not trying to be a pessimist, perhaps one day I walk out of the door, and, boom... gone forever. What then? My wife would of course be around to tell our boys, what kind of man I was and that I loved them to bits, but, that's not the same thing coming from another person. So, I started wondering how I could leave something unique behind for our boys, something that was the essence of me. Let me tell you, it wasn’t an easy task. Because when my wife and I are gone, all of our things belongs to our boys and they are free to pick anything that tells our family story and remind them of who we were.
So what then?
One day, I was visiting my parents and stumbled over an unopened bottle of Glenlivet from the 70s, sitting in my father’s cabinet. Then it hit me. The anchor was right there in my hand. This old dusty bottle was a little bit of whisky history and something that I just couldn’t walk out of the door and buy on every street corner. Of course, I can pick up a bottle of Glenlivet, but the flavor profile has changed since the 70s. It got me to thinking, "What about all the bottles that we are able to buy today? They could be discontinued tomorrow."
I went straight home and started sampling all of my open bottles into 5 cl. sample glasses. I labeled all of them with the release year and data info. When that part was done, I needed some sort of case to store all of the sample bottles. Being a man with a lifelong love for woodwork, I was bound to building one myself and I liked the idea of making it personally. So I started designing a box, making it look like the old ammo carrying cases that the army used. I would definitely have made it out of used barrel staves, had I lived in a county where used barrels are easy to come by. But in Denmark? Forget about it!
So, instead I made it out of used boards that I had replaced and saved when I was renovating our house. It goes without saying that I put a lot of work into the box and when it was finally done, I have to say, I was pretty pleased with myself. There it was: a raw, old, and heavy as hell fortress/storage box made out of old battered boards, from our kids' childhood home. The box ended up containing 98 sample bottles and 2 Glencairn glasses. Most importantly, it contains my personal notebook, which has all of my handwritten notes about each and every one, of the whiskies in the box as well as a letter from their Dad.
The thought is that our boys are allowed to open the box, when our youngest turns 25 (21 years from now) and they are only allowed to enjoy the whisky in the company of one another. No other strings attached. So now, every time I open a new bottle, the first pour always goes into a sample glass. Over time, I'll definitely have to build a couple of more boxes. Until then, I fill this whisky/bourbon time capsule, with peace in my mind and joy in my heart. It gives me great satisfaction to think about all the evenings our boys will be able to share with a great prehistoric whisky in their glasses, in company of one another while reading my thoughts of that particular sample from so many years before. And maybe, just maybe, they will speak a kind word, of their old crazy bourbon/Scotch/malt whisky loving father.
Dedicated to Oscar & Ludvig.
Love, Dad
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The actual whiskey sample box constructed by Hasse Berg for his boys.
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In this issue...
Today is the biggest day yet in the history of Bourbon Zeppelin. Not only is this our fourth issue, the team behind BZ has launched a podcast on a new podcast network they've created. It's exciting news for sure, and we've got more for you on that topic in this issue.
Wasn't that article from Hasse Berg great?
He submitted it for his usual Hasse Berg's World column but I recognized right away it was something special and had to use it as our feature article this month. In doing so, I have to admit, it feels like a real moment in the history of BZ we may not fully appreciate just yet. This article means so much to me personally... not only from the perspective of it's a pretty deep and heartwarming article, but also from the fact it marks the first time I didn't write the feature article. It feels like it's another step in demonstrating how we are evolving very quickly from a single person's idea for an email magazine about bourbon to something much bigger. We have an incredible team at Bourbon Zeppelin and this clearly shows what we have is far beyond the work of just one person.
There were a couple more events that happened that also indicate Bourbon Zeppelin is getting on the radar of some of the most respected organizations in the bourbon business. We had two firsts happen in August leading up to this issue. Jim Beam had us review a product before it hit the market. That's right, we got on our hands on a bottle of their newest product, Double Oak! We fill you in on this new offering in this issue. Secondly, we received full press credentials for a major event we will be reporting on next month (the Bourbon Festival in Bardstown, Kentucky). Both of these really feel great for us. We're trying to create something enjoyable for our readers and when large organizations like Beam and the Bourbon Festival invite you to the party, it just feels like we're on the right track here.
There's more good news...
One of our BZ team members makes his debut writing a column this month. The Bearded Sipper makes the case to expand your horizons by giving Scotch a try.
In addition to our regular team and their excellent contributions, we have a couple of guest contributors this month. Reader Matt Walker takes over the featured cocktail section I started last month with the Bourbon Slush recipe I shared by sharing a cocktail recipe he created himself. It looks fantastic. Another reader, known simply as the Bourbon Sipper (no relation to the Bearded Sipper), takes over the My Favorite Bottle (Right Now) column to discuss the favorite pour she has in her collection at the moment. One of our biggest supporters, Greg Schneider returns to write a second article for BZ. This time he stops in a local distillery in Detroit and gives us the lowdown on their unique sounding offerings.
We've got some unbelievable giveaways this month, plenty of reviews and all kinds of bourbon news. As I say each time (because I mean it), I hope you enjoy reading this issue as much as the BZ team had putting it together for you!

Editor-in-Chief
Bourbon Zeppelin
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Reviews of Unique Bourbon Offerings by Steve and Four Bourbon Zeppelin Team Members
This month we take a look at:

Booker's
Noe Secret Batch
A cornerstone of Bourbon Zeppelin are the Steve + 4 Reviews. In this regular feature, Steve and four of the BZ team members will rate and score a bourbon. Knowing that there is something intrinsically wrong with any scoring system, BZ attempts to smooth out the human factor in three ways:
1). Right out of the gate, having five evaluators automatically adds legitimacy to this type of system which is typically completed by one person.
2). Steve + 4 helps remove personal bias by removing the top and bottom scores leaving only the three scores in the middle as the ones that count.
3). The three scores that are left are then averaged giving us the final score for the monthly selection.
All final scores are tallied and kept at the bottom of BZ allowing us to have a growing comparative database.
Let's see how this month's selection fared:
Reviewer #1
Steve Akley - 86.5
Notes:
Aroma - New oak, spicy, vanilla, caramel
Taste - Oak with a hint of spice and caramel/slight sour aftertaste
Final Evaluation - This one lights a fuse. The initial taste is great and it lingers, and lingers with the heat rising. This is a solid offering for sure.
Reviewer #2
Kate & Kris Kettner - 82.5
Notes:
Aroma - Caramel, vanilla, oak, sweet, clove, tobacco, black pepper, rye, plum
Taste - Caramel, tobacco, clove, leather, dry, oak, vanilla, black cherry, raisins
Final Evaluation - Overall, very bold, dry, and hot. Balance leans towards oakiness. Kris says this is a “man’s Bourbon,” whereas I told him to f*** off. Sorry, Zeppelin readers! Welcome to our marriage.
Reviewer #3
Robin Ricca - 80.0
Notes:
Aroma - Orange, vanilla, oak butter and caramel
Taste - Oak,vanilla, caramel and malt
Final Evaluation - This one has a lovely and smooth nose. This melds into a buttery burn on the palate. It is well-balanced with a very long gentle burn. Caramel pops up throughout.
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Tossed Reviews
High
Alice Seim - 87.5
Notes:
Aroma - Vanilla, caramel, honey
Taste - New oak, caramel, vanilla, honey, licorice
Final Evaluation - Booker’s Noe Secret is basically my ideal bourbon. It had a great taste and mouth feel, and I was super bummed when my glass was empty. I’m tempted to buy a bottle of this.
Low
Evan Haskill - 57.0
Notes:
Aroma - Indistinguishable/alcohol
Taste - Wood: cedar, maybe pine
Final Evaluation - Seems jumbled. I am surprised this is a roundtable pick. Maybe my palate is jumbled, though.
Combined Score
The final score for Booker's Noe Secret is...
83.0
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With the excitement of the Olympics last month, two of the bourbons from the Jim Beam Small Batch Bourbon Collection shared an Olympic-themed cocktail for BZ readers:
Knob Creek® American Champion Old Fashioned
Submitted by Knob Creek Bourbon
Recipe created by celebrity chef Michael Symon
Ingredients
- 1 ½ Parts Knob Creek® Rye Whiskey
- Ginger beer
- ½ Part lemon juice
- ¼ Part Green Chartreuse
- 6-8 mint leaves
Method
1. Combine all ingredients (except ginger beer) in a bar tin with ice and shake well.
2. Strain into a chilled Collins glass, top off with ginger beer and garnish with a single mint leaf.

. . . . . . . . . . . . . . . . . .
Basil Hayden’s® Rio Julep
Submitted by Basil Hayen's Bourbon
Recipe created by Austin mixologist Justin Elliot
Ingredients
-2 Parts Basil Hayden's Bourbon
- 1/4 part banana liqueur
- 1 teaspoon of brown sugar
- 1 dash of aromatic bitters
- 8-10 mint leaves
- Banana chip for garnish
Method
1. Muddle 8-10 mint leaves, dash of bitters and brown sugar in a double rocks glass.
2. Add Basil Hayden’s and banana liqueur and stir gently.
3. Fill the cup to the rim with crushed ice.
4. Garnish with a mint sprig and banana chip.
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News About Bourbon the B.Z. Team has Heard
The Florida Department of Citrus (FDOC), St. Augustine Distillery and the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau (VCB) have created a trail of bars and restaurants that serve up original cocktails featuring farm fresh Florida citrus and spirits from the St. Augustine Distillery. A1A Cocktail Trail passports, available at Florida Welcome Centers and participating bars and restaurants, guide participants along State Road A1A to eight participating restaurants from Atlantic Beach to St. Augustine. Guests who enjoy cocktails made with St. Augustine Distillery spirits will get their passport stamped. Once they have a stamp from all eight location running down this 32 miles stretch of A1A running alongside the Atlantic Ocean, they can redeem it for a free collectible A1A Cocktail Trail t-shirt and branded, wooden coaster set.

Participating bars and restaurants include North Beach Fish Camp in Neptune Beach, Ragtime Tavern Seafood & Grill in Atlantic Beach, Hoptinger in Jacksonville Beach, Cap’s On the Water and The Reef in Vilano Beach, and Odd Birds, The Floridian and A1A Ale Works in downtown St. Augustine.
There is some exciting news for Bourbon Zeppelin fans. St. Augustine Distillery's first bourbon will be released very soon. (See article later in this issue.) A tour down A1A looking at the ocean sipping cocktails culminating in gift package that includes a t-shirt and coaster set? Count us in!
More information on the A1A Cocktail Trail is available by clicking here.
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The Bourbon Virgin Tries...

Rebel Yell Root Beer
(70 proof)
Eureka!
I think I have found the first brand of bourbon that I actually like! After I got the chance to sit back, relax, and take a nice, long sip of this one, I took another and another; Three right in a row! Whhaaaaattt?! Could it be? I finally found bourbon that tastes good to me… damn good.
This bourbon made me want to grab Billy Idol and sing:
“.. With a rebel yell, she cries more, more, more!!”
It would have been awesome if Billy really was there singing with me.
Then to my surprise, I liked it so much, I did some research on it. I checked out some recipes that you can make with this and the root beer floats and shakes are sounding pretty yummy right now!
So if you are ever at a nearby A & W and you see me order up a root beer float and then I bust out my flask; you know I will be feeling mighty fine after my float glass is empty.
If the bourbon here on out tastes like this, I’m golden, Pony Boy.
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