|
The How, When and Why of Nonprofit Storytelling
Over the past few years, brand development has been experiencing a fundamental shift toward a more personal, connective state in business – and becoming more "humanized." In business, brands and branding techniques are changing to become a more active part of the conversation with customers, creating more immersive and interactive experiences. One of the best ways to achieve this emotional connection with customers is by telling the brand story, or storytelling. Read More...
How Does Storytelling Help Businesses Grow?
In a recent article on Entrepreneur.com by Adam Toren, "The mission of businesses using storytelling as a marketing tool should be to help customers connect the stories they tell to the benefits of their product... What problem does it solve? What benefits does it offer? What makes your solution different from the competitors’?" Read full article...
The Ultimate Brand Story: The Launch of the Apple Mac "1984" Campaign
When it was launched, “the Mac” was touted as the first commercially successful personal computer. Within 4 months of its launch, 70,000 units were sold at a price tag of $2,495. However, this wasn’t what made it one of the most successful brand launches in history, the story did… Read the full article by Omar Kattan on BrandStories.net
Learn How to Develop Your Brand Story...
Identity Brand + Design's Brand Development Workshop will teach your team the techniques in developing a more personalized and humanized brand experience. All workshops are custom-tailored to focus on each company's specific needs and goals, range from 2 to 4 hours in length and take place at your location with 2-10 participants. To learn more about Identity Brand + Design's Brand Development Workshops, visit our website or call 904-834-3374.
|
