FOLD of the WEEK #273:

Direct Mailer with Interactive Sliding Graphics

We're kicking off the new year with an exciting found sample from Ford Credit for their commercial line of vehicles. The piece was designed to promote a special deal for leasing a commercial vehicle that also involved a discount on custom vehicle wraps provided through their commercial graphics services. The concept is clearly and creatively illustrated with a fun sliding overlay that transforms a plain white van into an advertisement on wheels.

Want to know how it works? Trish will give you the skinny on how this clever format makes it happen!
Watch the Video