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Greg Bozzani installed as SMCDA 2015 President
Last Thursday, Greg Bozzani and the 2015 Board of Directors were installed at the Long Beach Yacht Club.
In the photo above are 2015 President Greg Bozzani (left) and 2014 President Greg Timmons. Both Bozzani and Timmons are Volkswagen dealers.
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CNCDA Economic Impact Survey Due February 13
Please complete your survey with 2014 data
Data gathered from the CNCDA survey will be published in a 2015 Economic Impact Report, a useful tool for dealers to use when you meet with elected officials to promote the value of new car dealers. The survey data is essential to help us preserve, protect and advance your rights as franchised new car dealers.
As always, individual survey information will be kept strictly confidential and will only be reported in aggregate with other dealers. To be statistically valid and truly reflect the tremendous economic contributions of your dealerships, it is important that all dealers complete the survey.
Download the paper copy here.
Complete the online survey here.
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2014 Sales in the Southland Increased 10% over 2013 numbers
2014 sales in the Southland increased 10% over 2013 numbers. U.S. sales increased 6% for the year and reached pre-recession sales of 16.5 million new units. Click here to download the full report.
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Northwood University to Award Seven Auto Marketing Leaders with Automobile Dealer Education Awards at NADA Convention This Week in San Francisco
SMCDA's Greg Timmons among honorees
Northwood University will recognize seven leading supporters of educational initiatives and learning within the automotive marketing industry, including Greg Timmons, SMCDA's immediate past president, with its prestigious Automobile Dealer Education Award during the annual National Automobile Dealers Association (NADA) convention in San Francisco.
These professionals will receive their honors during a special awards breakfast on Saturday, Jan. 24. The dealers are recognized for their individual contributions and efforts to improve education at all levels. Since 1972, Northwood has recognized individuals in the automotive marketing field who have made noteworthy contributions to public or private education inside or outside of the industry.
“Northwood University established this award to offer a singular mark of recognition for the dealer who makes a worthwhile contribution to education, his or her community, and his or her nation,” notes Keith A. Pretty, president and CEO of Northwood University.
“These honorees have devoted immense energy and time to promoting and supporting education in the automotive marketing sector and beyond.”
SMCDA congratulations Greg Timmons for his support of education and learning.
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Got Contract Labor? AB 1897 Has Changed the Law.
Attend an Expert Roundtable on Feb. 12 or Feb. 25 to Learn More
AB 1897 threatens to subject you to class action lawsuits from porters and detailers who work for your vendor. This panel will:
- Explain the additional liability dealers face in light of AB 1897’s imposition of wage and hour compliance on dealers.
- Provide guidance for those dealers who wish to continue using a vendor to provide porter and detail and other contract services.
- Offer best practices to manage this additional liability.
Click here to download a flier and registration form.
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Rescheduled From December 2 - New Date January 27
Thursday, January 27 at 10am Pacific
Mark Rodriguez of Auto Client Care, Inc. - Speaker info - www.DealersEdge.com/Rodriguez
A practical guide to keep your prospects "in the net" until you can greet them on the showroom floor
An alarming number of Internet prospects, up to 95% by some estimates, never make it into the showroom. Some aspect of the experience turns them off to your dealership. All too often it is the e-mail-to-phone transition that is the dead end to the sale.
Converting online shoppers to showroom customers requires specially-designed processes and a well-developed skill set.
Mark Rodriguez, of Auto Client Care, Inc, has developed just such a game plan for auto retailers and she will share it with DealersEdge members during a special Webinar presentation.
You will learn:
- The Steps for Setting a Showroom Appointment
- How to create and use professional scripts to support your game plan
- The Essential Elements for building your value story over the phone
- Methods for staying in control of the call
- The deal breakers and how to deal with them
- Introductions that engage prospects and questions that lead them to your showroom
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Paul Webb Offers Free Downloadable Sales Book
As a gift to SMCDA members, Paul Webb presents his new book: 
The Number One Best Selling Book ... For Automotive Sales Professionals
You can download it here:
With endorsements from Chip Perry (President of AutoTrader.com), Mitch Golub (President of Cars.com) and Dale Pollak (Founder of vAuto) this book seeks to increase vehicle sales by building rapport with customers.
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