A Word From the President
Gudrun Giddings
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Hej Alla,
Seems to be the perfect weekend to enjoy some great Nordic films as both “Force Majeure†and director Mikael Berg’s “Miss Julie†is screening this Saturday, January 24th at the Scandinavian Film Festival in Los Angeles.
We are also celebrating together with SWEA as they give out their gracious stipendium to filmmaker, Caroline Ingvarsson and are treating everyone attending to cake and champagne, Saturday evening. Hope to see you there!
We give a warm and sunny LA welcome to our new SACC-LA Marketing Managers, Madeleine, Hanna, Jacob and Jens! You will get a “sneak-peak†of them below and we will introduce each one of them, in the weeks to come.
We are proud to have Roclord Studio as a member of SACC-LA. They truly have found some unique ways of capturing portraits. View their website below to see some great photos and learn more about this studio set in beautiful Pasadena.
And a huge congratulations to one of our favorite artist, Jason "Timbuktu" Diakité, who have won the title “Best Artist†at the prestigious P3 Gold Awards last week. Well deserved and Grattis!!
Happy Friday !!
Gudrun Giddings
President of SACC-LA
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Welcome SACC-LA Marketing Managers Spring 2015
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The first offical photo of the new crew, just outside the office. From left: Jacob Neckmar, Hanna Hedin, Madeleine Gustâv and Jens Lundén. Photo by Kerstin Alm.
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Last week we let go of our great Marketing Managers from last year and now we can finally introduce the arrivals to the new team! Our group include, Jens Lundén (PR, Communications and Social Media), Hanna Hedin (Finance), Madeleine Gustâv and Jacob Neckmar (both Event Managers). They look forward to meeting you all this spring and just below you can read the bio of one of the Marketing Managers; Jens Lundén!
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Jens Lundén Bio
Having spent several years growing up in Singapore, Jens moved back to Sweden and Stockholm with his family at the age of nine. After finishing high school, ten years later, he went travelling for months back and forth around, more or less, every corner of the world. Meanwhile during this period, Jens also worked for different start-ups within e-commerce in Stockholm.
After a few years of travelling and working in vibrant environments, Jens returned to studies and enrolled at Lund University where he recently finished his bachelor’s degree in Business Administration with a focus on Marketing. Contributing to the student-life in Lund was a big part of his experience, partaking in everything from social, career and educational projects. Jens even took a year off his studies to work full-time as a board member and Head of Communications at the student union for Business and Economics.
Finishing up his studies, applying and being offered the chance to move to Los Angeles and work at SACC-LA, Jens looks forward to use previous experiences to develop the Chamber’s business, take it to even greater success, and also learn more about the American business culture.
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Photo by Kerstin Alm
Jens will be responsible for the social media channels, SACC-LA’s website, Finally Friday, press contacts and all overall communication strategies.
You can contact him at: pr.saccla@gmail.com or call: +1 (323) 309-5037
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Interview with Mikael Berg, Director of "Miss Julie"
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"Miss Julie" will have it's screening on Saturday, January 24th at the Scandinavian Film Festival L.A., SACC-LA took the opportunity to ask a few questions to the film's director.
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How does it feel to be a part of the Scandinavian Film Festival L.A. 2015 with Miss Julie?
SFFLA's ambition is to bring the best films from the Nordic countries to Southern California. I am very proud of the fact that "Miss Julie" will represent Sweden along with Ruben Östlund's "Force Majeure" and Roy Andersson's "A Pigeon Sat On A Branch Contemplating Existence".
Can you tell us what the film is about?
The film is based on the classic 1888 August Strindberg love, lust, class and the battle of the sexes play, but this time transported to the 1920s and a lot of new characters added to the original three-character play.
Can you tell us a little bit about the message you want to send with Miss Julie?
By changing the setting to the â€The Roaring Twenties†when the right to equality and voting were gained by women, it felt interesting to adjust the theme of lust between classes to be focused on the lust for power by the power of manipulation.
What in your opinion makes Miss Julie a great film?
In the play the actors tell the whole story by dialogue and monologues. In this film the actors text is stripped to minimum and instead the story is very much told by the eye of the camera, supported by the scoring and sound design. A non-Swedish speaking person can watch and understand the film almost without reading the subtitles. I believe that’s why the film has been so well received here in the US.
The Scandinavian Film Festival L.A. 2015 has already been ongoing for a couple of days - what do you think of it so far?
It’s one of the oldest International film festivals in Southern California, with such a wonderful amosphere. Festival Director Jim Koenig and all
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the people involved have created something very special. The screenings of the Academy submissions from Denmark, Iceland and Norway have been fantastic. This weekend I will watch Finland's submission and "Force Majeure" from Sweden, as well. And of course attend the screening of "Miss Julie" on January 24.
Did you always know that you wanted to work with film and entertainment? What brought you in that direction?
I’ve always been fascinated by telling a story, and I’ve had the opportunity to work with some of the best authors, actors and directors at The Royal Dramatic Theatre in Sweden. Then the step to making drama feature film was natural.
What inspires you in your work?
It’s always to the tell a story. On stage together with the actors and the audience. In film together with the actors and the cinematographer.
What happens next? Are you working on any new films?
I am working on a new project with a really strong theme. And this time the film will be in English and set to target an international market.
Photo of Mikael Berg and the lead actress of "Miss Julie", Nathalie Söderqvist.
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Information for "Miss Julie" at the Scandinavian Film Festival
Date and time
January 24th at 8.00 pm
Location
Scandinavian Film Festival L.A.
The Writers Guild of America Theatre
135 S. Doheny Dr. (at Wilshire Blvd.)
Beverly Hills, CA California 90211
If you want to have a look at the trailer for "Miss Julie" you can find it here.
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Scandinavian Film Festival LA 2015
Get ready for the final weekend
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The 16th Annual Scandinavian Film Festival L.A. is halfway through and getting ready for the final days this weekend. Both Saturday and Sunday's schedules include some great films, including two Swedish contributions in Ruben Östlund's "Force Majeure" and Mikael Berg's "Miss Julie".
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Film: Force Majeure
Date: Saturday January 24th
Time: 5.00 pm
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Film: Miss Julie
Date: Saturday January 24th
Time: 8.00 pm
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A part from the Swedish films there will also be screenings of other praised features, documentaries and short films from the other Scandinavian countries. This year there is also the bonus of a few Baltic selected films. Read more about the film festival on their website.
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On the schedule you will also find that SWEA will have a presentation of the winner of their prestigious SWEA Grant, Caroline Ingvarsson. Caroline is a director and documentary filmmaker from Malmö and will be awarded and congratulated at the Scandinavian Film Festival L.A. at 7.30 pm, Saturday the 24th. There will also be a screening of her short film "The Dog Walker" and after the short film the guests get to
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screen "Miss Julie" at 8.00 pm and later enjoy a reception with cake and drinks.
Caroline Ingvarsson, Source: swecalmagazine.com
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Handing out: SWEA Grant to Caroline Ingvarsson
Screening Short Film: The Dog Walker
Date: Saturday January 24th
Time: 7.30 pm
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Congratulations Timbuktu!
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Timbuktu and Damn! at the Eliason Merit Award 2014. Photo: Fia Cristoferson
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We could not be prouder of one of SACC-LA’s favorite artists for winning â€Best Artist†at the prestigious P3 Guld Awards last week. After last years impressive tour together with Damn!, which included his exclusive act on the stage of the Eliason Merit Award, we surly thinks he is a worthy winner. Congratulations, Jason!
If you by any chance missed the action from the 27th annual Eliason Merit Award, have a look at our Facebook page to get a glimpse of what it was all about. There are some good pictures of Timbuktu and Damn! giving it their best!
Source: Bad Taste Empire
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Here's your chance to watch the video of Eliason Merit Award 2014!
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Laleh in Los Angeles next week
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A few years back Laleh became one of Sweden's most popular artist, especially for her hit single "Some Die Young". Now she has been in Los Angeles for a few days playing at The Hotel Café a couple of times. If you want to catch her live she will be playing one more time at the same venue on Wednesday, January 28th. To buy your tickets go to The Hotel Café website.
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Photo: Rickard Liljero Eriksson
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Artist: Laleh
Date and time
Wednesday, January 28th at 8.00 pm
Location
The Hotel Café
1623 Cahuenga Boulevard
Los Angeles, CA 90028
Tickets sold here!
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“Don't let the time slip away. They're only going to be this age for a very short time,†says Kendall Roclord, photographer and owner of Roclord Studio Photography, located in Pasadena's Historic Theater District. His children, both Swedish citizens, attended Svenska Skolan in Santa Monica for years.
Today's parents are very active and have busy schedules. Many people make the mistake of delaying having professional photography created for their family at regular intervals. They end up missing important stages of their children's growth. “I've had clients call me when their kids are coming home from college on spring break,†laughs Roclord. “They've put off having portraits taken literally their kids' whole lives!
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They realize if they don't do it now, the kids may move away and they'll never get another chance!â€
While that example is extreme, it's not uncommon for overwhelmed parents to miss the first two years of their baby's life, when it comes to high-quality photography. “That's really kind of a shame,†says Roclord. “During those first two or three years your baby changes rapidly from cute to cuter to unbelievably adorable! If you miss that, it's gone and never coming back!â€
It's super important to snap a lot of shots with your phone. When your kids are little you should be taking at least 50 shots a day with your iPhone. But, as cute as some of those shots are, they're no substitute for professionally created photographs for your wall. At Roclord Studio you will not see the traditional family shots with everyone wearing matching outfits, lined up in a row with forced smiles on their faces. “I never tell anyone to smile,†says Kendall. “It's my job to worry about how you look, not yours! Your job is to stay connected to how you feel and just relax and have fun!â€
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Roclord Studio
28 South Oakland Avenue
Pasadena, CA 91101
(626) 796-4884
www.roclord.com
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Are you a talented professional seeking career opportunities in the entertainment capital of the world?
Please visit SACC-LA’s exciting career site to find a job that suits you!
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Please contact SACC-LA to put a work placement ad on our career site!
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Breaking tradition
As enjoying a â€fika†is part of the Swedish culture and tradition, a little outrage occurred during this last week. Entering probably the darkest and coolest months some new trendsetter had his take on the traditional â€Semlaâ€. By transforming the single most important pastry this time of the year into a wrap is surely daring. What do you say? Pro-tradition or an A-for-effort?
Read more
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Saying "yes" in a different way
The Brits earlier this month found out about how Swedes from the northern parts of the country have their own specific, a bit bizarre, way of saying â€yesâ€. Instead of uttering the simple phrase of â€ja†as any other Swede would do they choose to quickly inhale through their mouths. Don’t believe us? Check out the video the newspaper The Mirror themselves posted on their webpage.
Check the original article here or go directly to the video on Youtube.
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Not a member yet?
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- Visibility through different marketing efforts
- Matchmaking opportunities
- Discounted deals for members
- Consulting service(s) and market research
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As a Member of SACC-LA your company has access to students and recent graduates of Sweden's top Universities through our Trainee Program.
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