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A&M Printing's Print Professional Newsletter
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On Target — your monthly peek behind the scenes at A&M Printing with industry news, resources, tips and more!

In this issue:

Industry News


Selecting & Processing Synthetic Papers
Getting Better or Getting By?
The Fine Art of Saying Thanks
How Often Do You Upsell Your Clients?


Tips, Tutorials, and
Free Stuff


Freepik | Graphic Resources for Everyone
Convert CMYK Inks to Pantone
Place Photo Inside Text

Adjust Photo Perspective
Choosing Which Graphic Design Program to Use
 


Behind the Scenes at
A&M Printing


DigiFold Pro

 

Industry News

Selecting and Processing Synthetic Papers

By Jim Hingst

The marketing experts tell us that products are made in factories, but brands are made in the mind. Through creative branding, that’s how "synthetic paper" was sold as a replacement for  traditional paper made of natural fibers. Make no mistake about it, synthetic papers are plastic films engineered to look like paper, feel like paper and print like paper. 

The big difference is that synthetics outperform paper. They resist water, grease and chemicals. Exposed to the sun, they exhibit minimal yellowing. Above all, unlike regular paper, they don’t tear. That makes them a great choice for demanding, long term applications. (Read the full article here.)

By Linda Bishop

Mark walked down the hall and headed toward the customer service department. When he passed Susan’s office, he saw her sitting at her desk. Susan had been at the company for two years. In that time, she had worked hard and seen steady growth in her sales. And this month was no different. One of the company’s best salespeople, Mark stopped by to offer his sentiments. (Read the full article here.)

The Fine Art of Saying Thanks

From Mohawk Makeready

When you’re on the run from one project to the next, it’s too easy to forget the power of a “thank you.” For a customer, sincere words of gratitude can be as memorable as an impressive estimate package… and the thoughtful expression of the words “thank you” will always help develop and cultivate a long-term relationship. (Read the full article here.)

How Often Do You Upsell Your Clients?

By Matthew Parker

You may know that I’m a big Apple fan. Whenever I buy a product from Apple I usually end up spending more money than I planned. They always have ways for me to upgrade what I’m buying.

Apple is very good at upselling me. They plan all their products and marketing around the upsell.

Why don’t we use the upsell more for print?
So often, I approach a printer for a price. I receive it. And that’s it.

At other times printing companies show me how I can reduce my costs by changing the specification.

But it is rare that anyone tries to upsell me. (Read the full article here.)

Tips, Tutorials and Free Stuff

Freepik | Free Vectors, Photos and PSD Downloads

Freepik is a site in which you’ll find thousands of free graphic resources.

Adobe Illustrator:
Convert CMYK Inks to Pantone

When life gives you colors defined using CMYK process colors and you need Pantone spot colors, what’s a gal to do? Quickly and easily convert your inks to Pantone using the Recolor artwork dialog box, that’s what! (See full tutorial here.)


Adobe InDesign:
How to Place  a Photo Inside Text

In this episode of Adobe Creative Cloud TV Terry White shows how to place a photo inside text in Adobe InDesign CC. (See the video here.)

Adobe Photoshop:
How to Adjust Perspective in a Photo

Want to tweak the perspective of where you took a photo? Using Perspective Warp, you can change the perspective of parts of an image while keeping lines straight. (Try it, 7 min.)

Choosing Which Graphic Design Program to Use

By Roberto Blake

One of the things a lot of graphic designer struggle with is what tool to use in a specific situation. Too often, folks rely on their default program of choice (usually Adobe Photoshop), although this may not be the best program to use in given situation. (Read the full article here.)

Behind the Scenes

DigiFold Pro

Quality high speed creasing/folding

A&M Printing is proud to announce the addition of the DigiFold Pro to our Bindery Department. The DigiFold Pro is an automatic creasing / folding machine designed specifically to crease and fold digitally printed, heavy weight or cross grained stock. DigiFold does not crack digital ink on the fold line which happens often with standard folders.

The beauty of the DigiFold Pro is its simplicity allowing A&M Printing to improve our productivity and quality.

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