A Word From the President
Gudrun Giddings
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Hej Alla,
This week we say “Hej Då†and THANK YOU to our fall 2014 Marketing Managers; Fia, PetroNella, Andreas and Oscar. It’s been a pleasure to work with this ambitious team and we at SACC-LA wish them all the best and we’ll remain in contact to follow their success in Sweden. We will during the next few weeks introduce our new SACC-LA Marketing Managers for the Spring and Summer of 2015.
A fun event to visit this weekend might be the LA Art Show in Downtown LA http://www.laartshow.com The feature guest country this year is, Embassy of United Arab Emirates, Washington DC and LA Art Show hope Sweden or one of the Scandinavian countries can support as the guest country 2016. Thank you Swedish Press http://www.swedishpress.com who invited SACC-LA and cheers to Volvo Cars that have been sponsoring the LA Art Show for the last two years.
I have met artist Beldina many times in the past years but never seen her perform in the capacity she did at the Eliason Merit Award 2014. I am still very impressed by her huge stage presence, charisma and voice. I am sure we’ll see more from her in LA, Sweden and worldwide. You can read more about Beldina in this newsletter and the personal interview made by Marketing Manager, Fia Cristoferson.
Happy Friday !!
Gudrun Giddings
President of SACC-LA
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Thank You SACC-LA Marketing Managers Fall 2014
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A happy and proud team during the Eliason Merit Award 2014
From the left: Andreas Forsman, Fia Cristoferson, Oscar Holm, PetroNella Edwardzon
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Andreas Forsman
“As I am travelling back to Stockholm, Sweden I could not have been more prepared for new adventures after spending half a year as an intern for SACC-LA. I would like to say thank you to everyone who I have had the pleasure to meet and work together with. Good luck to the new team of marketing managers!â€
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Sofie Cristoferson
“These past 6 months have been a mix of challenging, inspiring, educational and a lot of fun. I am positive to the fact that SACC-LA has given me a lot of experience that will help me i the future. As I am traveling back to Sweden I feel excited about the next adventure in my life and I feel truly grateful to everyone that has made my stay here at SACC-LA fantastic!â€
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Oscar Holm
“Six months in Los Angeles have been every bit as exciting and adventurous as I could have ever hoped for. Additionally, having been a part of SACC has contributed with fulfilling and educational challenges that have taught me more about myself as well as the American business culture. Lastly but perhaps most importantly, I have gained friendships that I’m convinced will last a lifetime. Thank you LA for those gifts and thank you everyone who have contributed.â€
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PetroNella Edwardzon
“It has been such valuable 6 months of experiences at SACC-LA. I am so excited for the future, and I am sure that the opportunity at SACC-LA will help me reach my career goals! It has been challenging, lots of fun and I am truly grateful to have met everyone connected with SACC-LA!â€
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Our first event - Back2Business at Skybar
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Breakfast and inspiration at the
Youtube / Google office in Beverly Hills
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Talking on live radio!
Mix Megapol sending live from Burbank
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Oktoberfest co-hosted with GABA at
LUXE Rodeo Drive Hotel
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LA Art Show 2015
A 20-Year History, a Los Angeles Legacy
Celebrate Our 20th Anniversary in January 2015
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The LA Art Show, the 200,000 square foot art fair that welcomed more than 50,000 art enthusiasts to the Los Angeles Convention Center last year, will celebrate its 20th Anniversary at the upcoming 2015 event. Founded in 1994, the show has grown from a small regional event featuring 14 galleries to become the largest and longest running platform for fine art, bringing in more than 120 galleries representing 22 countries.
Celebrate the 20th Anniversary LA Art Show, the West Coast’s most comprehensive art experience. Presented by The Palm Beach Show Group!
Los Angeles Convention Center
1201 South Figueroa Street
South Hall J & K
Read more about LA Art Show here!
Purchase tickets here!
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Welcome all new Swedish exchange students !!
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When January comes, a lot of Swedish exchange students comes to "The city of Angels" - Los Angeles to study abroad! SACC-LA gladely welcomes all the new exchange students who has the time of their life ahead of them!
SACC-LA is really proud of all the students in our network and very happy to offer the Young Professional membership for only $30! For all the new students in our network we hope to see you very soon at our events coming up Spring 2015! Stay tuned for all the news on our upcoming events!
Read more about Young Professionals here!
Sign up for the Young Professional membership here!
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Memories from a previous SACC-LA Young Professional event
Business Mixer at Copo De Oro
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From the left: Guest speaker of the evening casting director Lisa Essary and Lisa Öhberg
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Interview with Swedish singer Beldina
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Most of our members and Finally Friday subscribers have probably heard of Beldina thanks to her great performance during the Eliason Merit Award 2014, our Marketing Manager Fia Cristoferson got to know Beldina even more during this interview, and now we share it with all of you!
How was it to perform during the Eliason Merit Award 2014?
It was a great honor, especially since Joel is a close friend of mine it was really inspiring to see him get rewarded and move forward in his career.
What do you think about LA?
Even though I'm not from LA I love this place like its my home. Yes, it can be a Douchebag City but there is something stronger and more beautiful than that.. You must be fearless and determined enough so you don't lose yourself in order to understand the true beauty that lies underneath the surface.
The best thing about LA is also that one is so close to the sky. Like a city in heaven, it really is the city of angels and dreams.
When did you know that you wanted to become a singer?
I actually never knew, I just grew into it. I've always had music around me and my mom put me in a gospel choir at church from when I was 5, then I went to music school straight after that. Besides singing I play the piano and drums but growing up I hated attention so it took me awhile to stand alone as a solo artist.
I still find myself to be pretty shy sometimes but that's why I write music; it's my outlet to communicate.
Tell me about your music - what is it that inspires you?
I'm vey passionate about inner strenght so I'm inspired by life in general, every part of it, the good and the bad. My goal is to be a voice that gives confidence and inspires the ones who doesn't get heard. I love the unexpected, like mixing oil with water to develop something new and I'm not afraid to take risks. I want "Soulectro" the genre of music I'm creating to be universal, honest and raw.
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You are about to release four new tracks? Can you tell me about it?
Lyrically, I always draw true stories from my life and moving from Stockholm to Los Angeles inspired me to paint a bigger picture musically so you can get to know me, Beldina. You can hear me express some of those lonely emotions with CP on 1Way. We moved to LA around the same time and could both relate to the struggle so 1way became a natural way to express that pain.
The lead single 'Ocean' is a dark and twisted song but contains a confident message. Leaving everything you know behind can be scary but you shouldn't be afraid to dive into your own destiny. So whatever is out there for me - I am coming to get it.
How can we listen to it?
It will be available on all digital outlets like Spotify, iTunes, Soundcloud etc so it shouldn't be hard to find.
If there is anything you would like to add - please feel free to do so!
Yes, I would like to give a special shout out to the Swedish chamber of commerce, especially Björn Barnekow, for being so innovative and supportive of bringing the Swedish community together. It's nice to know that in the mist of all the glitz and glamour you can still find someone to take a "fika" with.
Thank you so much Beldina and thanks again for your great performance at the Eliason Merit Award 2014 !!
To learn more about Beldina, visit:
www.ifiwereabell.com
www.facebook.com/beldinamusic
Beldina performing at the SACC-LA event Eliason Merit Award 2014
Article written by: Fia Cristoferson
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Swedish actress and legend Anita Ekberg
died at 83 this past Sunday
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Martin Scorsese On Anita Ekberg And A “Legendary†Moment In Movie History - Video
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Anita Ekberg, who died Sunday, emerged from Sweden during the 1950s and eventually made dozens of films. In the link video above Martin Scorsese talks about the single scene from 1960 that made her a legend:
“There are certain movie images that come to stand for more than just the picture itself — they come to define an entire era, and it seems to happen instantaneously: Humphrey Bogart waiting at the bar for Ingrid Bergman in Casablanca, James Dean in his red jacket in Rebel Without A Cause and, of course, Anita Ekberg in the Trevi Fountain in Fellini’s La Dolce Vita. This brief moment conjures up a vast universe that’s gone now — the international ‘jet set’ of the 60s and 70s, the world of international moviemaking, the very special cinematic world of Federico Fellini. He and Marcello Mastroianni and Ekberg made magic together. It was her one great moment in movies, but it was legendary.â€
Source: Deadline.com
January 12, 2015 5:23pm
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ICA Sweden and Starbucks Signs Licensing Agreement
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Starbucks is already opening up coffee shops all around Sweden. It is also newely announced that ICA Sweden and Starbucks teams up and plans to open Starbucks in-store locations at Swedish ICA stores in the near future.
ICA Sweden has signed a licensing agreement with Starbucks Coffee Company to open Starbucks retail stores in the grocery store channel in Sweden. The cafés will be operated by ICA according to the Starbucks licensing concept and under the Starbucks brand.
“By adding new businesses that complement and strengthen ICA’s stores and marketplaces, we can generate growth in our core business, grocery retail. The café sector is growing and this is part of our plan to strengthen our customer offering over time,†says Per Strömberg, CEO of ICA Gruppen.
Initially, the plan is to open three Starbucks retail stores during 2015. These will then be evaluated before a decision is made on the possible establishment of more cafés.
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“We are very pleased with our partnership with Starbucks. Just like ICA, Starbucks has a strong brand and a clear focus on quality and ethics and shares the vision of satisfied customers. This is a good example of how we can increase customer benefit and highlight our stores as destinations,†says Anders Svensson, Deputy CEO of ICA Gruppen and CEO of ICA Sweden.
About Starbucks
Since 1971, Starbucks Corporation has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through a unwavering commitment to excellence and guiding principles, Starbucks bring the unique Starbucks Experience to life for every customer through every cup. For more information, please visit Starbucks retail stores or online at Starbucks.com.
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Source: Ica Sweden's press release, read it here.
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Scandinavian Film Festival L.A. starts tomorrow!
January, 2015 - Writers Guild Theatre in Beverly Hills
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The 16th Annual Scandinavian Film Festival L.A. comes to the Writers Guild Theater, Beverly Hills over two weekends: January 17, 18, 24, 25, 2015. Part of the "winter film season" build up to awards - SFFLA was launched in 2000, offering a program of films from the top of Europe, showcasing Nordic films and filmmakers, with as many as possible of the Nordic Oscar submissions in the context of current feature, documentary and short films - and now with a bonus Baltic component of select films from around the Baltic neighborhood including. Starting in 2014 with BALTIC FILM EXPO @SFFLA the festival initiated cinematic offerings from the three Baltic nations - Estonia, Latvia, and Lithuania.
Read more on their website
Look up the schedule for the film festival here
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Hold the date - Concert with Cyndee Peters
Sunday February 15, 2015 at 6PM
St. Paul's Lutheran Church, 958 Lincoln Blvd in Santa Monica.
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Our members the Swedish Church welcomes you to a concert with one of Swedens most beloved artists, gospel and jazzsinger Cyndee Peters. Book your ticket today already!
"We are happy and proud to invite you to a concert with Cyndee Peyers, with Daniel Stenbaek playing the piano."
Pre-registration is required, sign up easily via the form at the Swedish Church Los Angeles website or call (310) 292-7079. Suggested donation is $25, you can make your donation via credit card through PayPal on their website as well. It is also possible to send a check marked "Church of Sweden Los Angeles" to us, our postal address is PO PO Box 1621, San Pedro CA 90733.
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"Welcome to an unforgettable evening with an amazing artist!"
This article is translated from the Swedish Church, Los Angeles. To read more, pre-register and make a donation click here
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Are you a talented professional seeking career opportunities in the entertainment capital of the world?
Please visit SACC-LA’s exciting career site to find a job that suits you!
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Are you a high-demanding company looking for new brilliant colleagues to your organization?
Please contact SACC-LA to put a work placement ad on our career site!
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The top 50 New Year Resolutions
If you have not yet made any, find inspiration in this article!
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Stockholm will host one of the world's leading electronic music festivals, Sonar, February 13-14, 2015
Co-director Enric Palau chats to The Local about why an event born in the Spanish sunshine is now warming up cities across Scandinavia.
Read more
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Not a member yet?
SACC-LA offers:
- Visibility through different marketing efforts
- Matchmaking opportunities
- Discounted deals for members
- Consulting service(s) and market research
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Looking for talented Swedish trainees to join your company?
As a Member of SACC-LA your company has access to students and recent graduates of Sweden's top Universities through our Trainee Program.
Read more |
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