A Word From the President
Gudrun Giddings
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Hej Alla,
This is a big weekend for most; it’s the Super Bowl on Sunday !!
Last year, an average 112.2 million viewers tuned in to see the Seattle Seahawks win over the Denver Broncos, making it the most watched Super Bowl and the most watched program in U.S. television history. This Sunday, we will watch the Seattle Seahawks take on the New England Patriots.
Next weekend, SACC-LA is hosting its first ever “Finally Friday LIVE†at Ocean Prime in Beverly Hills. We have had so many requests to do Finally Friday as an event so please come out and mingle with us next Friday, February 6th. More information just below, including RSVP and thank you for requesting this fun and new event.
Also, please make sure to save the date for later this month, as we will have an exciting evening at Viceroy in Santa Monica with Sigtuna Humanistiska Läroverket. We will announce the celebrity guest speaker very soon, you will definitely want to attend as this will be a memorable evening.
Happy Super Bowl Weekend !!
Gudrun Giddings
President of SACC-LA
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By popular demand,
Finally Friday is going LIVE!
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By popular demand SACC-LA will host the first Finally Friday Live next week, Friday February 6th.
We want to get to know you better! Join us at Ocean Prime in Beverly Hills for happy hour from 5 to 7 pm. It's a free event and all you have to do is RSVP to info@sacc-la.org. There will be a limited amount of spots available, so sign up today! Non-members are also welcome, and if they feel like becoming members this evening they will get 30 % off!
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To sum it up...
Date and time: Friday, February 6th at 5 pm
RSVP to info@sacc-la.org
Happy hour between 5-7 pm
Location: Ocean Prime 9595 Wilshire Boulevard Beverly Hills
CA 90212
Parking suggestions and Map
Any questions, please give us a call at 310-622-3616
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The weekend every American and perhaps nine Swedes have been waiting for is finally here, Super Bowl Weekend! The 49th annual Super Bowl will be a game of football between the New England Patriots and the Seattle Seahawks. But even though the game itself may be in focus, with over six hours of pre-game analysis, a lot of the talk is, as always, about the entertainment and commercials. This year Katy Perry together with Lenny Kravitz have the honor of performing at halftime.
The commercial slots have only grown bigger over the years and this year NBC, the network televising the Super Bowl, set the price for a 30-second commercial to 4,5 million dollars, beating previous years' records. This year, as previous years as well, many of the slots have been bought by film studios to promote upcoming potential blockbusters. This year will feature trailers for movies such as Jurassic World (Universal), Terminator Genisys (Paramount) and Tomorrowland (Disney). And if you by any chance miss a certain commercial, NBC will post the commercials on a Tumblr account live during the game. There is no way to miss it! So load up your favorite snacks, tune in and enjoy what could be the biggest televised event of the year!
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New England Patriots - Seattle Seahawks
Where: University of Phoenix Stadium,
Glendale, Arizona
When: Sunday, February 1, 3:30 PM
TV: NBC
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Presenting the New Marketing Managers
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Last week you had the pleasure of seeing the new Marketing Managers here at SACC-LA, and also got a closer look at Jens. This week we'll continue and next up is our Gothenburger; Hanna Hedin!
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 Photo by Kerstin Alm
You can contact Hanna at fi.saccla@gmail.com or 424-270-3042.
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Hanna Hedin Bio
Hanna Hedin recently received her BSc in Business Administration with a specialization in Accounting and Management Control from the School of Business, Economics and Law at the University of Gothenburg. Prior to her BSc, Hanna studied business and economics for one year at Santa Monica College, Los Angeles.
Simultaneously to her studies, she has worked as an intern audit assistant at EY (Ernst & Young), at customer support at Nordea and as a promoter in the retail industry. She has also been engaged in a management consultant company owned and run by the student association at her school and has been a board member and head of PR and Administration in two non-profit organizations in Sweden providing social services. Hanna is passionate about acting and has a strong interest in the film industry. She has starred in several productions such as movies, commercials and TV-series.
At SACC Los Angeles Hanna will be in charge of accounting and financial reporting as well as internal operations.
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Volvo gave away a car on Jimmy Kimmel!
On Jimmy Kimmel Live this week, Volvo actually gave away a brand new car. Of course the Kimmel crew had a fun twist to it. Check out the video of it here!
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Ruben Östlund receiving one of his awards during the evening. Photo credit: Vilhelm Stokstad/TT
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Guldbagge Awards are the single most prestigious prizes to be collected in the Swedish film industry, and this week they were announced at the Awards show.
The biggest winner this year was without a doubt Sweden's Academy Award contribution "Force Majeure" from director Ruben Östlund. The film was awarded six different awards, including Best Film, Best Director and Best Screenplay.
You can find the entire list of award winners below!
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Best Film
Force majeure / Turist
Producers: Erik Hemmendorff, Marie Kjellson and Philippe Bober
Best Director
Ruben Östlund
for Force majeure / Turist
Best Actress in a Leading Role
Saga Becker
for her role as Sebastian/ Ellie in Something Must Break / Nånting måste gå sönder
Best Actor in a Leading Role
Sverrir Gudnason
for his role as Kristian in Blowfly Park / Flugparken
Best Actress in a Supporting Role
Anita Wall for her role as Frida in Home / Hemma
Best Actor in a Supporting Role
Kristofer Hivju
for his role as Mats in Force majeure / Turist
Best Screenplay
Ruben Östlund
for his script for Force majeure / Turist
Best Cinematography
Fredrik Wenzel
for his cinematography in Force majeure / Turist
Best Editing
Jacob Secher Schulsinger and Ruben Östlund
for editing Force majeure / Turist
Best Costume
Cilla Rörby
for the costumes in Gentlemen
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Best Sound
Andreas Franck
for the sound in The Quiet Roar
Best Makeup
Anna-Carin Lock and Anja Dahl
for makeup in Gentlemen
Best Music
Mattias Bärjed and Jonas Kullhammar
for the music in Gentlemen
Best Set Design
Ulf Jonsson, Nicklas Nilsson, Sandra Parment, Isabel Sjöstrand and Julia Tegström
for the set design in A Pigeon Sat on a Branch Reflecting on Existence / En duva satt på en gren och funderade på tillvaron
Best Foreign Language Film
Deux jours, une nuit / Två dagar, en natt
Directors: Jean-Pierre Dardenne and Luc Dardenne
Best Short Film
Still Born
Director: Åsa Sandzén
Best Documentary Film
Concerning Violence / Om våld
Director: Göran Hugo Olsson
Best Achievement
Mats Holmgren
Lifetime Achievement Award
Liv Ullmann
Gullspira
Rose-Marie Strand, Folkets Bio
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The Audience Award
The Last Chance / Micke & Veronica, producer: Lena Rehnberg
For more information about Guldbaggen Awards go to their website.
Guldbaggen.se/English
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Interview with Caroline Ingvarsson
Last week at the final weekend of the Scandinavian Film Festival in Los Angeles the young and talented Caroline Ingvarsson received her Grant from SWEA for her short film "The Dog Walker". SACC-LA's Marketing Managers where at the Film Festival and managed to get a short interview with the director.
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How long have you been in L.A. now?
I’ve only been here for four days, so I’m still very new in town.
Have you managed to get a picture of the film industry here yet and how it works?
Not during these four days, I haven’t. But I was here last summer at the Palm Spring Film Festival with the same short film. I got to meet a lot of film people during the festival, so I’ve got a hunch of it, but I definitely want to develop a greater knowledge of it.
Is L.A. â€the dreamâ€?
Well, it depends. In Sweden we have governmental funding, which is great. Unfortunately I don’t know too much about how it works here in the U.S. but I’ll have to look in to that. If there are similar possibilities this â€dream†could be quite nice!
Your short film, â€The Dog Walkerâ€. Why did you start producing it?
The film is actually about my parents’ dog walker, whom I met once when I picked up the dog. Lars Gunnar Persson, the dog walker, was a famous follies artist in Sweden back in the 50’s and 60’s but today he is a man living merely on his memories, very lonesomely contemplating having left those memories behind.
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SACC-LA's Jens Lundén together with Caroline Ingvarsson at the Scandinavian Film Festival in Los Angeles last week. Photo credit: Jacob Neckmar
So the only ones he can talk to are the dogs he walks. Conversing with them about the past and promises, things that happened or didn’t happen. He has a thousand stories to tell but no one but the dogs to tell them too. That is why I wanted to share him with everyone else.
What is on your schedule now?
Next up is this opportunity that SWEA has given me, to stay in Los Angeles for three months and work full time on my documentary â€Folded lettersâ€. I will at the same time receive mentoring from different directors based in L.A. who will help me with the project throughout the three months. A side from that I am planning on writing my next short film. But we’ll see how much I’ll have time for. But for now, I’m very excited!
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We are partnering with Expert DOJO and Pay it Forward labs to give you free access to the biggest business networking event in Santa Monica. Expert from over 1,000 local businesses, high level mentors, funders, bands and just a great pay it forward environment. Come and see us at the SACC-LA booth and celebrate the new year by making new contacts in a very special setting. You can find the link to the event here and to get in for free simply use the promotional code "VIP" when signing up.
You can also add yourself to profile your expertise to the community of 20,000 others, and help mentor others. The mentors registering for this will be available for sessions during the event, which are booked ahead of the event. Register as a mentor: Here! |
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SACC-LA at a previous Pay It Forward event.
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Event: Pay it Forward
Date and time: Monday, February 23rd, 6-10 pm
Location:The Victorian 2640 Main St Santa Monica, CA 90405
Read more and sign up: Here!
Promotional code: VIP
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Interview with Photographer Frank af Petersens
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"The Poaching Wars" is an exhibition in Santa Monica that opened last Saturday January 24, and will run through February and March. Frank af Petersens invited us to tell us, but most of all show us, the story he means to tell.
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Frank af Petersens together with SACC-LA's Jens Lundén and Jacob Neckmar and Ulla Tillgren, Frank's agent. Photo credits: Barton Jahncke
Your exhibition â€The Poaching Wars†opened last Saturday, January 24th in Santa Monica. Could you tell us what it is about?
The exhibition is a crossover fine art and documentary photography exhibition about the rapidly escalating elephant and rhino poaching crisis in Africa. I’m a firm believer in the power of beauty, and showing large fine art prints of elephants and rhinos in their natural habitat is a more effective way of raising awareness of what we are on the brink of losing forever, than a brutal pure documentary show with only slaughtered animals. There are some fairly shocking photos in the exhibition, but what visitors take with them is more of the sublime experience of seeing these fantastic animals alive.
A vital part of the exhibition is centered on the wildlife rangers who risk their lives on a daily basis trying to protect Africa’s last rhinos and the rapidly shrinking elephant herds. It’s a battle against overwhelming odds. Almost 100 elephants are killed by poachers every day in Africa, and a rhino is shot every 8 hours.
It will be for show from now on and through February and March. Do you have any certain goal with the exhibition?
The primary goal is to raise awareness of this urgent issue. Despite frequent media reports on the poaching crisis, there is little real awareness of the extremely short time frame left before these two iconic species are gone forever. There are many countries involved in the illegal ivory and rhino horn trade, but if we can stop or drastically reduce demand in China, it would be an enormous win.
However, short term we need to raise substantial funds for anti poaching work on the frontline in the African bush.
I work as a volunteer photographer for several organizations, including Wildlife Conservation Network, Save The Elephants, The Thin Green Line Foundation and International Anti-Poaching Foundation. I also work as a volunteer directly with national parks and conservancies in Africa to help them build image banks for marketing, communication and fundraising. Most recently I spent three weeks in northern Kenya helping Save The Elephants build a new image bank, and donated over 500 images at the end of
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my stay there. I finance this work by selling fine art prints at my exhibitions, so naturally I hope that the exhibition also attracts buyers who want to support this cause and have a tangible reminder of the beauty of wild elephants and rhinos on their wall.
Is there any specific reason for why you are showing it here? Why did you want to do it in Los Angeles?
In May 2014 I was asked to contribute large photos to a fundraising event in Malibu, for the benefit of the Elephant Crisis Fund. It was sponsored by Leonardo DiCaprio, among others, and was a huge success. The event raised over $2 million, which has helped buy vehicles and other vital equipment for rangers units in Africa. This event opened up a lot of contacts, and it seemed like a good idea to do an exhibition here. Gallery 169 is an ideal venue, and the owner Frank Langen is deeply concerned about the poaching crisis. He has been extremely supportive in setting up and launching the exhibition.
You don’t have the average photographer’s background. Please tell us how you got into photography.
I have always been interested in photography, but for many years I just had it as a hobby while working with a wide range of things. I was an officer in the army for several years, got a degree from Handelshögskolan in Stockholm, worked for an international strategy consulting firm and in investment banking. About 10 years ago I took the plunge and took up professional photography, and decided to focus my work on Africa. I grew up in east Africa, and got hooked on the landscape, the wild animals and the people at a very early age. Once you start to spend time in Africa, you really can’t avoid the poaching crisis. It’s such a huge disaster, and it’s happening right now. I felt I had to tell the story in images, and especially highlight the situation of the people on the frontline in the many ongoing small bush wars.
Your focus has been on Africa the last few years. Will that continue or are you planning on moving in different directions as well?
No, I have no intention of covering other regions. Africa is where my heart is, and it is such a huge and diverse continent that you can spend a lifetime covering the multitude of stories there, and still only scratch the surface.
If you only had one afternoon to spend in LA, how would you spend it?
Sitting under the tree in the yard at Gjusta in Venice, enjoying their food and superb cortado coffee. It’s a great place.
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THE POACHING WARS, photos by Frank af Petersens
Where: Gallery 169, 169 West Channel Road, Santa Monica, phone 310 963 3891
When: January 24 – March 22. The gallery is open every day, call for access.
Gallery 169 will host an evening with a slideshow presentation and Q&A with Frank af Petersens on Saturday, January 31, at 5 – 8 pm.
For more information about Frank af Petersens, check out his website here.
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LAB ART Gallery in Los Angeles, 217 S La Brea Ave, Los Angeles, CA
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LAB ART Gallery was one of our great sponsors of Eliason Merit Award 2014, donating a beautiful piece by the artist Moncho1929.
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LAB ART Gallery is also famous for hosting great events at the gallery! Photo credit: Harley, LA Weekly
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LAB ART is the largest art gallery in the nation dedicated to street art. Spanning over 11,000 square feet of space between two locations, the main gallery is located in Los Angeles, California and the second location is in Dallas, Texas. Drawn from the street art movement, LAB ART brings together approximately 300 works, by various street artists—both recognized names as well as up-and-comers.
LAB ART works with some of the most exciting and innovative artists who collectively defy categorization.
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Marking one of the most comprehensive presentations of street art, the wide-ranging exhibition brings together works from across a variety of mediums, including painting, sculpture, drawings, mixed-media, photography and installations.
Curated under the watchful eye of former fashion designer Iskander Lemseffer, LAB ART's collection showcases a movement that will deservedly make its mark in contemporary art history.
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Are you a talented professional seeking career opportunities in the entertainment capital of the world?
Please visit SACC-LA’s exciting career site to find a job that suits you!
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Are you a high-demanding company looking for new brilliant colleagues to your organization?
Please contact SACC-LA to put a work placement ad on our career site!
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Most popular names in Sweden 2014
That the animated movie â€Frost†had a great influence on people during 2014 should not come as a surprise for many. And if you still aren’t convinced, the evidence that Sweden’s most popular girl’s name was Elsa (The main character’s name) should persuade you. Curious what other names were popular?
Read more
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Top 5 trends, Stockholm Fashion Week
Earlier this week, Stockholm Fashion Week wrapped up for this season. Check out The Local's article about which five trends where clear for the visitors to see.
Read more
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Not a member yet?
SACC-LA offers:
- Visibility through different marketing efforts
- Matchmaking opportunities
- Discounted deals for members
- Consulting service(s) and market research
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Looking for talented Swedish trainees to join your company?
As a Member of SACC-LA your company has access to students and recent graduates of Sweden's top Universities through our Trainee Program.
Read more |
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