FOLD of the WEEK #276:

Targeted Mailer with Sticker Activity 

This week's format comes to us from our friends at John Roberts Company in Minneapolis, Minnesota. It's a really cool targeted smiler they produced for a promotional campaign for the Fiat 500. The clever mailer invites the recipient to make their own Fiat and place it into a parking spot by choosing their favorite combination of stickers of the vehicle and its options. They also offer ideas for other places to stick the stickers for continued brand visibility. Produced on Sappi McCoy Silk and finished by machine, this pocket-format mailer is a real winner! 
Watch the Video