Bizarre is right and that's what we at growthup.io are after.
Who in the hell is Malcolm Butler and why is he an over night key to growth hacking? If you did not see Super Bowl XLIX, a bad play call, poor throw, & great play on the ball in the final minutes sparked a unique idea for a growth hack.
Malcolm Butler, corner back & overnight sensation clinches the Patriots victory by intercepting Russell Wilson's slant pass in the 28-24 win over the Seahawks. We knew this name would be exploding exponentially and decided to capitalize. One word, virality.
Rising out of anonymity, online presence for this man was almost non-existent. Until we came in. Here's what we did:
- Create athlete fan page on Facebook for "Malcolm Butler" ✓
- Share success story & "intercept" loving fans ✓
- ???
- Profit
Since we started over 2,900 fans have "liked" the page, 46,851 total reach, and close to 6,000 people have engaged. We have contacted Malcolm Butler on Twitter to share his fandom and are awaiting his response.
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