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Breaking The Brand to Stop The Demand
Since 2008, poaching levels have continued to increase and the demand for rhino horns have shown no signs of abating. In response to these grave statistics, a project titled "Breaking the Brand" was founded by Dr. Lynn Johnson, a behavioral change expert. The objective of Breaking the Brand is to use behavioral economics to influence the consumption of illegal/endangered wildlife products. View Dr. Lynn Johnson's fascinating presentation given at the UN Workshop on Drugs & Crime in Bangkok last week HERE.
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In the papers and on the web
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Pittsburgh zoo defends use of dogs to control elephants
upi.com- Feb 2nd, 2015
Read the article HERE
AFP: 'Tiger heavyweight' Nepal hosts anti-poaching summit
yahoo.com- Feb 1st, 2015
Read the article HERE
Extremely rare Sierra Nevada red fox spotted in Yosemite
mnn.com- Jan 29th, 2015
Read the article HERE
Watch: Bird mimics caterpillar (and other animal imposters)
nationalgeographic.com- Jan 22nd, 2015
Read the article HERE
India's tigers may be rebounding, in rare success for endangered species
nationalgeographic.com- Jan 20th, 2015
Read the article HERE
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WAZA Conservation Project of the Month- February
This month's feature conservation project was implemented by the Dian Fossey Gorilla Fund International. The project took place at the Karisoke Research Centre in Rwanda. Since 1967, the Dian Fossey Gorilla Fund International's Karisoke Research Center has supported the national parks service of Rwanda by providing daily protection for a significant portion of Rwanda's mountain gorilla population. Read more about this month's project: HERE.
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