2015 Nonprofit Communications Trends
 The website should be the most central item in a nonprofit's communications toolkit. It's the most cost-efficient and flexible way to reach audiences, and engage for change. Charities should be sure it is a central hub of everything they do online, and that other channels support that work.
The 2015 report from Philanthropy News Digest shows the highest amount of conflict in nonprofit communications isn't the social channels or other new tools like donations platforms. It's the good old fashioned web site. Charities need clarity on the measurable goals they seek from web sites, and how to get them. If you have questions about setting specific measures for actions in a website - and keeping the whole team focused - let us know. |
Giving days like #GivingTuesday and Give to the Max Day rely on cooperative marketing across thousands of nonprofits to encourage donors to give more, and to give to more types of nonprofits. The growth of these types of days is both opportunity and challenge for many small- and medium-sized nonprofits. Sitting on the sidelines is likely to hurt donor growth in the future, but exactly how to move into the best use of giving days requires some strategic decisions.
The Minnesota Council on Nonprofits and is again hosting their April conference for nonprofits to use new ideas, tools and tactics to reach supporters and impact communities. Next in Nonprofits is proud to be presenting a case study with our client 
