| |
|
CSD News
|
| |
|
David Callcott FCSD, President, commented that, "the time had come to review the governance of the Society ahead of this new chapter in the Society’s development with strategies firmly based on the changing needs of the design sector, in education, design provision and for the users of design."
|
|
| |
| |
|
|
| |
|
New Bye-Laws for a New Chapter
|
| |
|
| |
|
On 5th February 2015 the Society received approval from the Privy Council for wide ranging changes to its Bye-Laws that were proposed and agreed by CSD members at the AGM in December last year.
|
| |
The changes were made as a result of a review following the granting of powers by Her Majesty the Queen Elizabeth II in 2011 to allow the Society to set up and maintain The Register of Chartered Designers and award the status of Chartered Designer to professionally practicing designers across all design disciplines.
In addition to developing the Register, the Society has over the past decade established:
- a framework for professional practice, CSD Genetic Matrix™, which now underpins all of its membership accreditation programmes,
- Course Endorsement Programme for those undertaking design training from Level 4 upwards.
- Career Stage Development process aligned to its membership model and a designer’s career to support designers from study through to career exit, and
- Continual Professional Development structure.
David Callcott FCSD, President, commented that, "the time had come to review the governance of the Society ahead of this new chapter in the Society’s development with strategies firmly based on the changing needs of the design sector, in education, design provision and for the users of design."
A major change has been the adoption of new membership categories unchanged since the Society was founded in 1930. Whilst the typical entry route into design practice from art and design institutions remains the norm, the Society is aware that those practicing in design support fields have often ended up practicing as designers despite having no formal design education.
Two new categories of affiliate membership provide those practicing in design related areas with entry points into the professional body from where they can embark upon the pathway to Chartered Designer status. Affiliate Membership will be available to those practicing whereas Affiliate Fellowship will be available to those working in design research, education, management and publishing. Each carries an accreditation being ‘aCSDm’ and ‘aCSDf’ respectively. Affiliate membership will be equally valuable to those entering the design sector from related professions such as marketing, management, etc.
The introduction of these new categories widens the Society’s representation within the design sector and commerce and reflects the Society’s inclusivity and enthusiasm to allow greater access to the profession.
In addition to these new membership routes requiring application, the Society has also been given approval to establish a new membership category be awarded to designers. Honorary Fellow already exists as a means of recognising the outstanding contributions of individuals to the profession or the Society but cannot be awarded for design achievement. Honorary Membership has now been introduced to recognise up to five designers in any one year who are exemplars in their field. It is hoped that the first awards will be made later in 2015 at the first annual awards event.
Amending the Bye-Laws in respect of membership categories to reflect the diversity of the design sector has also given the Society the opportunity to reflect on its current proposition to specific design sectors. The diversity within the Society’s membership has been both ‘a strength’ and at times ‘a weakness’, especially given the myriad of trade and pseudo-professional organisations that have set up shop in more recent years providing a single design discipline focus. The old model operated by the Society for many years, of defining specific discipline groups, was considered unfit for purpose in this new era of social media and interdisciplinary collaboration and practice. However, the Society has listened to its members’ comments and those within the design sector and recognised the need for individuals to identify their specific proposition, especially when tendering for business, obtaining insurances, operating to standards, adopting industry specific documentation and most importantly achieving accreditation within a specific discipline, specifically Chartered Designer status.
The Society believes that not only should there be an overall ethos of professional practice for designers practicing in any discipline, for which it has developed its framework to ensure there is a generic set of competences against which to benchmark a designer’s practice, but also that there are contextual competences which identify the designer as working in a particular field. This harmonised approach allows members to engage with those in different disciplines but with a common professional bond and this is to be especially encouraged in design education.
The new Bye-Laws now allow the Society to issue its members with a descriptor or designation determining their main area of design specialism. Once issued members will be able to include this after their affix in brackets. A list of approved descriptors is currently being compiled within the Regulations to issue to members later in 2015.
In conducting such a wide ranging review the Society has also taken the opportunity to amend the Bye-Laws to ensure its governance reflects current needs and best practice.
A full copy of the new Bye-Laws can be found on the CSD website.
|
| |
|
| |
|
| |
| |
|
CSD events
|
| |
BA (Hons)
3D Design: Product Designer,
Accredited by CSD
|
|
| |
| |
|
|
| |
|
Plymouth University Student Workshop at CSD
|
| |
|
| |
|
Once again CSD hosted students from Plymouth University’s Product Designer course for a workshop with the Society’s President Elect Peter Bosson FCSD, himself a product designer with many years’ experience. The course is accredited by CSD as part of the Course Endorsement Programme (CEP). Students enrolled on accredited courses are automatically granted student membership to the Society, free for the duration of their studies.
|
| |
The course has an enviable reputation and students gain experience on a range of projects from the initial strategic and conceptual design stages, through to detailed implementation whilst and integrating the essential aspects of business, human and technical factors. Students are able to design products for a number of industries including; domestic consumer goods, medical wellbeing and health care products, scientific, hi tech, leisure and recreational industries, and industrial, computer and digital products.
During the workshop at the CSD offices, the 3rd year students were asked to present their projects within a three minute time slot, in order to give them an awareness of the time constraints experienced in the real business world.
April Lander
Project: Cardboard Fan
“I have designed a collapsible, interactive fan that is made from low cost and recyclable materials, those materials being card and corrugated cardboard. The design was heavily influenced by Muji's aesthetics and philosophy.” – April Lander
Charlie Colbourne
Project: "I'm not really sure what heritage means..."
“The concept of heritage is lost, misunderstood or just completely different to everyone. IDENT aims to help people, to not only understand heritage, but help them connect in different ways. Through the IDENT application you can do this individually, as a family or as a community. Items and moments can be documented in four ways: Photo, Video, Sound bite and Blog to ensure a variety of media to help people express themselves in different ways. These can be passed down to the next generation not only as an archive but to give IDENT a chance of sustainability.” – Charlie Colbourne
Freddie Lee
Project: Desk Fan
“Research showed that fan motors thrown out often still work and are thrown out because the casing has been damaged. With Desk Fan, the consumer buys the motor in its casing (the stem cell), they then build the stand using materials at their disposal, making it indefinitely ‘customisable’. When the fan is dropped and the casing breaks the stand can be easily repaired.” – Freddie Lee
Jack Carter
Project: To encourage healthier eating
“The Live Longer Together tool box provides a visual aid, to honestly communicate the content of food to the shopper. Combining the barcode with this visual tool puts the centre of interaction at the heart of communicating its contents. Driven by the “Eat well Ideal” developed by the National Health Service, showing how much energy is needed from each food group to maintain a well-rounded diet, the tool also depicts how each item of food is contributing to the collective diet of the shopper.” – Jack Carter
Jacob Topham
Project: Making healthy eating appealing to young people.
“In supermarkets fruit has complex pricing systems, and single purchases aren't obvious. This led me to design a new measuring system. HealthForPrice uses product content, energy density and price in a new formula to produce a rating, revealing the health benefits for the price paid. This would be communicated in fruit and snack bars, designed for the end of supermarket aisles. The snack bars aim to make fruit more appealing and encourage choosing fruit as a snack.” – Jacob Topham
Joshua Watts
Project: Cook it Real
"Everywhere we look there are TV programs, headline news, government guidelines and surveys galore, all about obesity and how it is damaging us personally and as a nation. Studies show that the big turnaround was in 1980, obesity doubled with the introductions of fast food chains popping up in every high street and we saw the introduction to the ‘ready meal’, cheap convenient food at your fingertips… but it actually came with a higher price tag…YOUR LIFE. The Solution CookItReal will aim to turn it around with the innovation of cooking at the supermarket, in a fun, social interactive environment without leaving your comfort zone. Come along cook and learn while your parents shop (11-15yrs) or work together with parent and child classes learning about different fresh produce and how to use new ingredients. If you are in a rush no problem you can collect your fresh CookItReal package, prepared that day with everything you need to prepare a healthy meal at home." - Joshua Watts
Lauren Elliott
Project: Snackaging
“Designed with intuition in mind, Snackaging plays on the notion that children have a certain manner of eating that is playful, and through engaging with these behaviours we can change the snacking marketplace, change perceptions and get children to embrace healthy eating in a way that is meaningful and familiar to them. Snackaging uses a range of packaging and characters intuitively designed to work with children's current eating behaviours, providing children with the benefits of snacking using healthy substitutes for popular snacks and combining these with experience and enjoyment in the present moment. Snackaging breaks the idea of social convention regarding eating, letting children do what they do best… play.” – Lauren Elliott
Mark Buckley
Project: Ceramic Desk Fan
http://www.markbuckleydesign.com/fan
“This Ceramic Desk Fan looks at addressing the ‘dauntingness’ of repair, by dramatically reducing parts, isolating electrics, and using rubber seals to join components together. It also addresses the balance of broken parts by either returning them to a manufacturer or being recycled locally by the user.”– Mark Buckley
Nicholas Godfrey
Project: Fan for Life
“The Fan for Life aims to encourage consumers to build and repair their products rather than throw them away when they become damaged. This is accomplished through simplifying the design to just 10% of the components of conventional desk fans and by eliminating the need to use fixings or tools to construct it. Fan for Life provides consumers with a website dedicated to providing replacement components, at a minimal price, to ensure repair is always the cheapest option when the product fails.” – Nicholas Godfrey
Rebecca Herring
Project: Teddy Pair
“The Teddy 'Pair' aims to reduce waste and impact, through the incorporation of sentiment and unseen parent to child connection, using parental association objects. The user simply slides the objects into the elastic pockets and it is ready to use. The product reduces the amount of known wake-ups of the child during bed-time due to the release of dopamine caused by the parental connection, causing the child to feel calmer at night.” – Beckie Herring
Thomas Haw
Project: Reconnect ecozoic fan
"An Average 50 Watt fan will use approximately 0.05 kw/h when running at an average speed. At today’s current energy prices is equal to 1.5p per hour. If used daily for 4 hours, over a year this will amount to £21.90 and 73 kw/h of energy. What if more than 50% could be saved? The Ecozoic Fan provides a simple timing solution to engage the user which acts as a reminder if the desired coolness has been met and if the energy being used is needed. The timer is central to the product, with the product only being able to be used in 30 minute chunks with the timer having to be reactivated to restart the product. Increasing mindfulness through time reminders could lead to the consumer being more aware of surroundings and use the timer in all household projects." - Thomas Haw
Victoria Peters
Project: Confirmo
“Whilst capital cities like London utilise advanced public transport vehicles that communicate their locations, other cities like Bristol or Plymouth do not offer this, and therefore there is a significant lack of information whilst navigating your journey on buses. Confirmo is a low tech device, integrated into the back of the seat, allowing passengers to scan either their travel card or paper ticket barcode, which will reveal their requested destination on the screen, through 6 LED lights. If we can make it easier to understand public transport; we can increase people’s ability to be more independent, lower the impact on the environment and have a greater effect on the economy. Confirmo offers reassurance, provides informed travel: a perfect solution to easier travel.” – Victoria Peters
Will Burnell
Project: Balance Hand Sanitizer
“The Balance Hand Sanitizer makes ‘the invisible visible’ by applying disappearing colour technology, currently used in sunscreens, to provide a more efficient clean. This hand washing technique closely correlates with the NHS's recommended hand washing hygiene when the coverage is made visible. By adding colour to the sanitizer this technique becomes intuitive.” – Will Burnell
The event was a great opportunity for students to gain some valuable feedback on their projects and ideas, from an experienced product designer, in particular during the lively Q&A session. There was huge variation in the type of products the students had developed, each of them tackling important issues including: health and wellbeing, literacy and obesity. The students all showed great potential in their ventures providing creative solutions to some challenging social problems.
The Society offers support to design students across all fields of design and the Course Endorsement Programme helps to recognise excellence in both design teaching and study, differentiating those courses which clearly prepare students to practice design to the highest, professional standards.
If you are interested in the Society’s CEP Programme please email cep@csd.org.uk
|
| |
|
| |
|
| |
| |
|
CSD News
|
| |
|
As runner up, the UK has shown steady improvement climbing from 10th place in 2011 to 3rd place in 2013. The UK places within the top 25 in all pillars and sub-pillars with only three exceptions: sub-pillars General infrastructure (60th), Intangible assets (40th), and Knowledge absorption (29th).
|
|
| |
| |
|
|
| |
|
UK Rated Second Most Innovative Country in the World
|
| |
|
| |
|
(Figure above 'Global Innovation Index 2014 Conceptual Framework')
The Global Innovation Index (GII) recently published its 7th edition, reporting on the world economies’ innovation capabilities and results. Co-published by Cornell University, INSEAD and the World Intellectual Property Organisation (WIPO), the GII has established itself as the leading reference on innovation. As a key driver of economic growth, the understanding of human aspects behind innovation is essential for the design of policies that help to promote economic development.
|
| |
The 2014 GII survey explored the roles of individuals and teams behind the innovation process under the heading of ‘Human Factor in Innovation’. The GII surveys 143 economies around the world using 81 indicators to gauge their innovation capabilities and measurable results.It has become a leading bench marking tool for business executives, policy makers and those seeking an insight into the state of innovation worldwide.
(Top 10 rankings of GII leaders, from 2014 GII Press Release)
For the fourth consecutive year Switzerland remained the leader, with the UK moving up from third to second place. There was relative stability in the top ten economies in the GII. These innovation leaders showed consistently high scores on most dimensions of the GII model.
(Movement in the top 10 GII leaders)
The top 25 ranking economies show strengths in areas such as: infrastructure, including information and communication technologies, business sophistication such as knowledge workers, innovation linkages, knowledge absorption and innovation outputs such as creative goods and services, and online creativity.
(UK venture investment changes in recent years)
Authors of the report from Cornell University point out, "When reviewing the GII quality indicators, top performing middle-income economies are closing the gap with high-income economies. China significantly outperforms the average score of high-income economies across the combined quality indicators. To close the gap even further, middle-income economies must continue to invest in strengthening their innovation ecosystems and closely monitor the quality of their innovation indicators."
As runner up, the UK has shown steady improvement climbing from 10th place in 2011 to 3rd place in 2013. The UK places within the top 25 in all pillars and sub-pillars with only three exceptions: sub-pillars General infrastructure (60th), Intangible assets (40th), and Knowledge absorption (29th).
In just seven years, the GII has established itself as the premier reference among innovation indices, and has evolved into a valuable bench marking tool to facilitate public-private dialogue, whereby policymakers, business leaders and other stakeholders can evaluate progress on a continual basis.
|
| |
|
| |
|
| |
| |
|
CSD PROFILE
|
| |
|
As a new member of the Society Ryan explained his reasons for joining CSD, “one never stops learning, it’s essential to keep yourself on top of your game. High standards come from CPD.”
|
|
| |
| |
|
|
| |
Ryan Harty MCSD
Graphic Design
|
| |
|
| |
|
Ryan Harty MCSD is a recent graphic design member of the Society practicing as the Creative Director at Harty Design Ltd, a multi-discipline Design and Web development agency based in Northern Ireland. The company was formed in 2006 and has worked with a wide range of clients: from start-ups to well established international businesses.
|
| |
We spoke to Ryan about his journey to becoming a graphic designer, “I always wanted to get paid for making things. I was a fan of art, but not of walking around a gallery for hours. I liked things to have a ‘purpose’, to be functional in some way…
… a blend of pencil sketching and technical drawing, with a little influence from using an old Apple Macintosh LC475, lead me to graphic design.”
Ryan’s advice to those starting in the design profession is that no matter where you work or your design disciplines remember that: a great client relationship will usually end in a beautiful piece of work. We always start with a nice friendly chat before discussing the work; from there you can pretty much tell if it is going to be a good partnership. This is particularly important in places such as Northern Ireland with a market of creative and crafty SMEs.
This approach is reflected in Ryan’s examples of work shown here, like Bubbacue: “A new concept restaurant serving American slow smoked meat and sides which required name generation and brand to highlight the food and traditional cooking techniques.”
An example of local craftsmanship is the world renowned guitar maker George Lowden who asked Harty Design to work with him on a promotional piece for the Richard Thompson Frets and Refrains camp.
As for SMEs, his work for Veratta started with a blank sheet, the firm an already established and highly regarded actuarial company were creating a new business, “they approached us to work with them on the naming, brand creation, registration and future brand management.”
Ryan offered some words of advice to new graduates entering the graphic design sector in the current climate, “if I could go back in time and whisper into my own ear, I would say: focus on a single discipline. Be the very best at one particular area within the industry. Too many people these days are trying to fill too many shoes… also, listen to clients, you may find they know more about their business than you do, you can then design for a purpose.”
As a new member of the Society Ryan explained his reasons for joining CSD, “one never stops learning, it’s essential to keep yourself on top of your game. High standards come from CPD.”
|
| |
|
| |
|
| |
| |
|
|
| |
|
Events & CSD Special Offers
|
| |
|
| |
|
|
| |
CSD OFFERS
THE BIG RETHINK 2015
24th March, Kings Palace London
The Big Rethink, organised by Economist Events, features the most entrepreneurial CMOs from the Fortune 1000 companies and innovative start-ups, as well as visionaries and practitioners from the world’s leading advertising and marketing agencies. Once again the Chartered Society of Designers will be supporting this event, offering members an exclusive discount on tickets. To retrieve your discount code, visit the members’ area of the CSD website.
PRODUCT DESIGN AND INNOVATION 2015
20-21 May, America Square Conference Centre, London.
Once again the Society has partnered with Crane Communications to support PD+I 2015, the event for industrial designers. Celebrating its 5th anniversary in 2015 the unique two day conference will be held on the 20th and 21st May at London's America Square conference facility, still only a stone's throw from the iconic Design Museum. Heralded as the best conference programme yet, PD+I 2014 featured some huge names in the design world including our President Elect Peter Bosson FCSD, Richard Seymour and Sir John Hegarty. The Society has negotiated a 25% discount for members, please visit the members' area to retrieve your code. 
The Fashion and Textile Museum presents the first-ever exhibition on the fashion and interior design of Thea Porter (1927–2000) who pioneered bohemian chic in the 1960s and 1970s. Her shop in Greek street, Soho opened in 1966 and instantly drew a rock and film star crowd of clients from the Beatles and Pink Floyd to Elizabeth Taylor, Faye Dunaway and Barbara Streisand. The retrospective covers Porter’s life and career from her early years in Jerusalem and Damascus, Beirut in the 1950s, Soho in the 1960s, and New York, Los Angeles and Paris in the 1970s. The exhibition explores the influence of Middle Eastern and North African textiles and culture on 20th century fashion and interior design. CSD Members receive 10% off exhibition entry find your discount code in the members' area.
EXCLUSIVE MEMBERS OFFER WITH PHAIDON BOOKS
offer ends 15th April 2015
The Chartered Society of Designers has once again teamed up with Phaidon Press, an internationally renowned publisher of an exceptional range of books spanning the visual arts, to bring members an exclusive offer for the New Year. Members of CSD are able to purchase a range of design books with a special discount of up to 50% off RRP (UK P&P included, overseas cost on request). To view all the books on offer in the CSD + Phaidon book store click here and use the CSD members discount code which can be found in the members' area.
EVENTS
ECOBUILD
3-5th March, ExCel London
The world’s leading event for sustainable design, construction, energy and the built environment. Ecobuild’s renowned seminar programme offers more than 130 sessions covering the most important build environment issues.
RESOURCE 2015
3-5th March, ExCel London
Resource is the global conference-led trade show - completely cross sector with equal representation from designers, manufacturers, retailers and resource recovery experts.
POWERING WEARABLES WORKSHOP
4th March, National Printed Electronics Centre, Durham
This workshop aims to link and build the Wearables and Energy Harvesting (& Energy Storage) communities in the UK. As such, we will bring together academics, designers and industrialists from the wearables (e.g. smart watches, smart textiles, etc.) sector and academics, designers and industrialists from the emerging energy harvesting sector to discuss how to bridge the gap between power requirements for wearables and electrical energy generation & storage.
CONFERENCE AND HOSPITALITY SHOW
24th March, Elland rd Leeds
Business focused environment, trade event covering catering equipment, interiors, exteriors and technology. The Conference & Hospitality Show is a FREE to attend event which connects meeting and event organisers with a fantastic range of venues and an exciting variety of suppliers. CHS15 offers inspiration with innovative and creative event ideas along with an informative and motivational educational programme.
|
| |
|
| |
|
| |
|
|
