The national convention program will examine shifts in overall media strategies and identify specifically how out of home (OOH) advertising can amplify a media campaign. 

The program will address current perceptions about OOH plus examine how the medium can amplify and validate other media, particularly mobile and social applications. The national convention will also serve as a platform to confirm a future vision for the entire OOH industry to rally around, provide compelling proof-points, and instill confidence in the vibrant future of the industry.

A lineup of respected speakers will inform, educate, and inspire the national convention audience. The program includes two full mornings of general session presentations and an afternoon packed with motivating workshops.

There will be something of interest for everyone at the 2015 OAAA\TAB National Convention + Expo.